The B Better Podcast

If you're a salon owner who values sustainability and wants to have a positive impact on the world, check out ⁠Sustainable Salons⁠. They take waste from salons and recycle it into products their salon members can then sell - like sunglasses.

Started by this episode's guest, Paul Frasca, Sustainable Salons works with hairdressers, barbers, dermal clinics, and dog groomers.

Why? Because from salon foils, papers, and plastics, to leftover colour, and even the hair clippings on your salon floor… it can all be diverted from landfills and be transformed into a force for good!

Listen up to find out...

• How they recycle human hair and dog fur
• Why Paul calls himself an 'above ground miner' of the incredible fortune that's sitting in waste
• How they made 60,000 pairs of sunglasses from used shampoo bottles
• The 12 product lines they make from recycled salon materials, including dog leashes, coasters, and combs
• Their social programmes like Haircuts for the Homeless
• Half of their staff have a disability
• Why Paul is passionate about making as much money as possible 'every company should be trying to be Tesla'
• In 2023, they drove $15 million worth of new business to their sustainable salons - having spent zero on marketing
• How circular is the future of business

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

He's a legend, a true gentleman, and just a genuinely awesome human, in this episode we have Pathfinder CEO John Berry in the hot seat.

A fund management business, Pathfinder Asset Management Limited basically looks after people's money through ethical investment, in particular superannuation savings. They exist to ensure folks have a nice lump sum to retire with that hasn't been invested in nasties like tobacco and fossil fuels.

Hear from John about...

• How they want to make as much money as possible in a way that's positive for people, planet and animals
• The Pathfinder business mission to generate individual wealth and collective wellbeing
• The five layers of ethical investment
• Why they dumped Johnson & Johnson (hint: talcum powder and cervical cancer)
• Why they invest in renewable energy, energy efficiency, water technology, and social housing.
• Why Pathfinder are investing in Lodestar Energy, a company building five solar farms in NZ
• The three easy ways that everyone can positively impact the world - consider how you spend your money, how you spend your time, how you invest your money.
• Why capitalism should look like B Corp
• How and why Pathfinder got on their B Corp journey

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

TABLES TURNED. And the hot seat is on me. I'm thrilled to be chatting with Nick Day from The HR L&D Podcast and Founder/Owner of JGA Recruitment Group about B Corps, sustainability, purpose, and more! Nick, thanks for having me on the show!

Here are some highlights from our conversation:

- Understanding Human Resources: We kick off by dissecting the term "human resources," exploring its multifaceted implications for both individuals and organisations.

- Introduction to B Corps: Learn what a B Corp is, its history, and the values it stands for in the business community.

- The Role of Leadership in Systemic Change: Discover why HR and business leaders should consider transforming their organisations into B Corps and how they can spearhead this monumental shift.

- Benefits of B Corp Certification: We delve into the tangible and intangible benefits of obtaining B Corp certification, highlighting the impact on company culture, employee engagement, and brand reputation.

- Innovative Leadership Models: Uncover the modelling behaviours that B Corp business leaders embody to foster a more ethical, sustainable, and inclusive business environment.

- Becoming a B Corp: We provide a step-by-step guide on how organisations can join the ranks of B Corps, including the certification process and the commitments involved.

- Cost vs. ROI of B Corp Certification: A candid discussion on the investment required for B Corp certification and the return on investment, addressing both financial and non-financial benefits.

So, grab your earbuds (or headphones) and tune in. I guarantee you'll walk away with some nuggets of wisdom.

Happy Listening!

For awesome recruitment support, Nick's your go-to guy. Shoot him an email at nick@jgarecruitment.com or ring him up at 01727800377. And while you're at it, why not give The HR L&D Podcast a listen? It's a chock-full of insights and tips that'll level up your HR game!

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "⁠⁠To B Or Not To B; The What, Why & How of B Corp⁠⁠" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on ⁠⁠LinkedIn here⁠⁠ - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can ⁠⁠work together⁠⁠ to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call ⁠⁠here ⁠⁠⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

Based out of Christchurch, New Zealand, the cofounder of creative agency Not Another, Adrien Taylor, started his career in journalism. He made some documentaries on climate change and while in Mongolia filming melting glaciers, he got a call about a job at a creative agency. That's where he learnt the ropes that led to starting Not Another.

Take a listen to find out:

• How Adrien moved from TV3 documentaries to opening his own creative agency by the beach
• Why Adrien wants his children to be curious and creative
• His attitude to dreams and regrets
• Adrien's earlier start-up failures and successes, including a hat business called Offcut
• How watching Al Gore's movie, An Inconvenient Truth, when he was age 16 had a huge impact
• The birth of the Trump Forest website to plant trees to offset Donald Trump's climate ignorance
• How being a B Corp business was on Not Another's radar from the start
• Why they've turned down big projects that didn't align with their ethics - fossil fuels and intensive farming - even when they needed the money
• What doing B Corp got him thinking about.

... and more!

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "⁠To B Or Not To B; The What, Why & How of B Corp⁠" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on ⁠LinkedIn here⁠ - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can ⁠work together⁠ to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call ⁠here ⁠⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

Through digital transformation, 360tuned founder Laszlo Csite ensures purpose-drivenT enterprises are as effective and efficient as for-profit corporates. In other words, he wants to help non-profits ‘do good, well’ by maximising efficiencies and positive impact.

Where did it start? After nine years of consulting for big corporates in banking, oil and gas, insurance and dairy, founder Laszlo Csite wanted to work with like-minded people who were interested in long-term purpose instead of short-term profit at any cost.

In 2021, he started his own coaching and consulting digital transformation company to work exclusively with social enterprises, non-profit organisations, and B Corps. No more big corporates! He hasn’t looked back, and the team has expanded into throughout NZ and into Australia.

The first client was TupuToa. In two months, Laszlo created a digital transformation roadmap with much more automation, replacing systems, shutting down services and subscriptions, eliminating costs and streamlining processes. He taught the team how to properly use Salesforce and 18 months later, all 24 employees were effectively using the platform, massively streamlining operations and removing inefficiencies that were wasting a lot of money. Before this, said Laszlo, ‘it was like they owned a Porsche but no one could drive it so they still rode a bicycle…’

Take a listen to this episode to find out:

• Why copy/pasting has no place in a thriving business
• The top three things that non-profits are doing badly
• Where ikigai fits into the modern workplace
• How being a B Corp opens doors
• Why an excellent business is like a pizza
• How every dollar spent with 360tuned reaps $2.78 for their clients
• How the cost of digital transformation will be paid back many times over through boosted profitability
• His goal to help create one million social enterprises in 10 years by the time he’s aged 60

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

As a little girl struggling with deafness, Elena Keith wanted to be a farmer's wife. Things didn't work out that way though and today she runs branding agency Seven, in Tāmaki Makaurau Auckland, alongside her husband Gideon, while raising their teenagers, Spike and Ivy.

In this episode of B Better, Tim and Elena get into an in-depth discussion about how the advertising sector is having to change because the world is changing. The conversation takes twists and turns, from the ghost chips ad to Aristotle’s writings on purpose and genius, how WWII changed the role of women, how Seven survived lockdown as a business, and so much more, including:

• Who taught Elena that ‘your values don’t mean anything till they cost you something’
• Why she's trying to get helicopters banned from residential areas
• The best thing about running a branding agency
• How brands are using B Corp to stand out from their competitors
• Seven's motivation for looking at B Corp because staff wanted more meaningful work
• Elena’s top tips on doing B Corp (it took them 3 years to certify)

• Why she believes clients always get the work that they deserve
• Why the ghost chips ad ‘Monique says your drunk’ is legend (see the ad here: https://youtu.be/CtWirGxV7Q8?si=P_mnCDYs9pJsaV2p)
• Why transparency is key for businesses that want to stay relevant

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

#70 Raglan Food cofounder Latesha Randall is changing the world with coconut yogurt

Can you save the world with coconut yogurt? Founders of Raglan Food Co Tesh and Seb are giving it a solid go.

When her partner Seb decided it was time to go dairy-free due to allergies, Tesh started experimenting in her kitchen with making vegan coconut yoghurt. 

Suffice to say, things took off from there. Word of mouth spread quickly and demand grew. First, they partnered with a local community kitchen but then built their own factory, determined to keep jobs in their small town despite challenges of scale.

Already purpose-driven, going through the rigorous B Corp certification process opened Tesh's eyes to new impact areas across Raglan Food Co's operations. On recertification, their score increased from 96 to 111.

And now, after four years of groundwork, Raglan Food Co is launching in New York where they see demand for tastier dairy-free options. Registering in the US as a B Corp too, they hope to spread their ethos globally while growing jobs in Raglan through this major milestone.

Tesh talks...

• How reading Patagonia founder Yvon Chouinard's book ⁠Let My People Go Surfing: The Education of a Reluctant Businessman⁠ inspired her to go B Corp.
• How Raglan Food Co runs diverse programs like its community fund, beach clean-ups and youth opportunities.
• Why being a B Corp is so important to them.

Check it out! Loads of (dairy-free) food for thought.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

#69 Gemelli Consulting CEO James Stewart on being NZ's highest scoring B Corp

Ever wondered which company is New Zealand’s highest scoring B Corp? Wonder no more. The company that currently holds this title is Gemelli Consulting, a business owned by James Stewart.

What do they do? In a nutshell, it’s financial and commercial advisory services for organisations with social, environmental, and economic impact.

That means whether it's community trusts or faith-based groups or councils with an awesome idea that will change the world, Gemelli help them make sure the numbers stack up. So, would a bank or an investor jump on board with this? Will it lose money hand over fist once it's started? It's crystal ball financial modelling for purpose-driven organisations.

How did Gemelli take home the crown of highest scoring Kiwi B Corp? Well, find out all about it from the man himself. In this exclusive interview, we dive into James' passion for making a positive impact.

James talks about:

• How Gemelli acts as a translator between the financial system and the community sector
• How destroying poverty is Gemelli's kaupapa
• His background in the energy sector in Africa
• Being involved with rebuilding Christchurch after the earthquakes
• How Gemelli found its niche (fun fact: it's Italian for 'twins')
• What he means by 'The hustle is real'
• Why they donate 100% of profits to Habitat for Humanity and the KidsCan Charitable Trust
• The importance of keeping privilege in check...

...and a whole lot more. Need to feel inspired and uplifted? Get a dose of James.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

When it comes to unsung heroes quietly getting on with making the world a better place, you needn't look much further than cofounder of Like-Minded Learning Cathy Gillespie.

I'm proud to call Cathy a personal friend as well as an inspiration in business so it was great to finally get her as a guest on the B Better podcast because Cathy has been a long-time B Corp champion here in Aotearoa New Zealand. Oh and did I mention that she's got an amazing sense of humour?

Her company, Like-Minded, creates learning solutions that enhance business performance and support a healthy workplace. Brace yourself for:

• Lessons learned from a career in forensic science and how they helped Cathy start her business.
• How she met the Queen in the most peculiar of circumstances.
• What makes for great instructional design in the world of online learning.
• The B Corp journey for Like-Minded.

Check it out! Loads of food for thought.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

I got to take a little walk down memory lane during this chat with Ian Cooper of Tasman Trolleys and Medical Equipment.

That's because, before becoming That B Corp Bloke, I sold medical equipment... let's just say, it's an industry with some dark and murky corners.

Not over at Tasman Trolleys though, these guys are a force for good. As ⁠award-winning⁠ designers and manufacturers of medical trolleys, carts and medical equipment, TTME has been around for 65 years. Incredibly, they have staff who've been with the company 50 years and 40 years.

In our chat, Ian explains how the decision to go B Corp was made when managers sat down to discuss what they could use to validate the positive impact they were already having.

"That's when we decided that B Corp best represented what we wanted to achieve. We had discussions about others, like ISO, but we didn't feel they touched on the holistic component, like how B Corp deals with the social, the workers, the governance, and all those sorts of things. So we thought, 'yeah, this is something we should look at more closely.' As well, we looked at some of the other B Corp companies and they are aspirational brands.

It wasn't a hard decision when we started to break it down."

Ian talks about how B Corp provides a vehicle that enables them to tell their story and help customers and supply chain understand what they're trying to do.

"Again it gives you something that people can refer back to, it gives us structure around which we can go and tell a story. And someone else has validated what we're saying, which is a core component rather than us just saying, 'we're great, you just have to trust us on that'."

In our chat, we cover a range of topics including:

• How the pandemic impacted the medical device industry as well as business generally
• The importance of local manufacturing for transparent supply chains
• How part of becoming B Corp is preparation for what's coming down the line, particularly from the overseas markets
• The B Corp upper hand when in competition for a bid or client
• How becoming a purpose-driven business is something that can become more important as you get older and values shift. We ask ourselves, 'Is this what I want? Is this how it should be?'

Check it out! Loads of food for thought.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

It was our pleasure to chat with Unilever New Zealand Managing Director Cameron Heath about the how and why of B Corp certification of Unilever Australia and New Zealand.

As one of the NZ's biggest company's to certify, Tim and Cameron discuss the misconception that B Corp certification is only for small businesses. The number of large corporates now seeking B Corp certification is at an all time high and other global units of Unilever are also looking at B Corp.

He reveals that getting certified for Unilever ANZ was sometimes a bumpy road over two years and in the beginning there was not always full internal support for doing it. This hesitation, though, triggered important discussions, it allowed sense checking, and in the end resulted in greater commitment. He talks about some of the initiatives that have come out of the B Corp process including a four-day week and generous parental leave policies.

Cameron also talks about how to balance the tension between being a sustainable business while still driving profit. "We strive to prove that sustainability is not an either/or of business performance, it's an enabler of business performance... an enabler to stronger business performance."

And so much more... have a listen.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

Fast forward to today, Oli is the CEO and Founder of a super cool NZ-based start-up Medsalv.

Medsalv helps reduce hospital landfill contributions and the cost of keeping people healthy in a way that creates jobs for people with barriers to employment, providing better value and more sustainable healthcare.

In our chat, we cover a range of topics including:

- Oliver's entrepreneurial journey and the businesses he let go on the way to Medsalv

- The importance of purpose in successful businesses

- The challenges of self-employment

- Our shared frustrations around the lack of ethics in the medical device world

- Medsalv's journey to B Corp Certification and how doing the right thing drives decision making across the organisation

Check it out! I reckon it's a belter.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

Rooted in te ao Māori, AWWA period underwear are an alternative to all other menstrual products, removing the need for single-use pads and tampons. Just wear, wash with normal clothes, and line dry.

In this interview, co-founder Kylie Matthews talks to Tim Jones about she went from working as a youth justice social worker, who often encountered period poverty amongst her clients, to successful sustainable entrepreneurship, and the alignment of B Corp and te ao Māori.

Launched in 2018 by friends Kylie Matthews and Michele Wilson, on the back of a Kickstarter campaign, the name AWWA is derived from the Māori word 'awa' meaning river or flow. Māori referred to their period as te awa atua - the divine river. The ikura (period) was celebrated as it meant you could continue your family lineage. This is the foundation of the AWWA brand, a world in which every woman and girl can feel divine and empowered during her period.

"As mothers to daughters, we wanted to advocate for, break down the barriers, and unpack the stigma around periods that we have all faced. To create a more empowering, more sustainable, and a more beautiful future." 

AWWA is not Kylie’s first sustainable business venture. On having her first child, the horrors of throw-away single-use pouches used in baby food motivated her to launch a reusable food storage bag business called Kai Carriers.

A few years later, the idea for AWWA was sparked by the research of her friend Michele Wilson, a Māori woman who had been studying natural Māori healing and how Māori managed their ikura (period) in pre-colonisation times.

The women raised funds for the business via Kickstarter and ended up with triple the amount they set out to raise.

As AWWA took off, Kylie sold Kai Carriers to focus fully on the period care brand. To date (end of FY23 financial year), the company estimates it has saved over 35 million single-use pads and tampons going to landfill.

https://awwaperiodcare.com/

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

Taking part in this Seeds Impact Conference with me today is Lauren Cain, the Certification and Growth Manager for B Lab AANZ.

Together, we're going to break down the basics – the ABCs – of B Corp Certification. No jargon, just the good stuff you need to know and why you might want to do it.

Plus, we're throwing in answers to some great audience questions.

So, tune in for an easygoing chat on this essential topic!

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

Recently B Corp certified, Oyster HR uses software to make global hiring as easy as local hiring. Employers can hire compliantly without setting up a business entity and handle all employment functions from a single automated platform.

In this episode of the B Better podcast, B Better host Tim Jones talks to Oyster HR co-founders Tony Jamous and Jack Mardack about their mission to make the world more equal and freer by democratising access to job opportunities around the world.

"Today more than ever, with remote work, companies in the West can hire anyone anywhere and extend amazing job opportunities to people in emerging economies. And that's why we exist," says Tony.

"Our business model is totally aligned with our impact. The more we employ people around the world, the more we drag the world into more equality and freedom." 

Discussion points in this podcast include:

• Why Oyster was a meteoric success from day one: "What we thought would take 10 years took 10 weeks," says Tony. "Revenue went from zero to double digits in 12 months."
• How the B Corp Impact Assessment helped them double down on their commitment to positive impact.
• The Oyster for Impact programme that offers discounts and more to other B Corp and purpose-driven businesses.
• What happens with countries that don't have a benchmarked living wage.
• How enabling remote working can reduce 'brain drain' for countries where talented nationals traditionally move to developed markets for better opportunities.
• How Oyster HR data shows that breaking down barriers to remote working is proving most beneficial to women.
• The Oyster for Refugees initiative that helps employers find refugee talent and hire them compliantly—at no or discounted costs—to build a brilliant, diverse team.
• How the free Oyster Academy provides courses to upskill remote workers and job seekers.

Check out the Oyster website here: ⁠https://www.oysterhr.com/⁠

And see their latest impact report here: ⁠https://www.oysterhr.com/annual-impact-report-2022⁠

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you, we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you're ready to B Better and want to see if we can help?

➡️ Well then, feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

Leon Kirkbeck is the Co-founder of Augusto, a hybrid creative and production agency that brings the thinking and the making together to offer clients everything from concept to creation. With a career history based on the practical side of radio, film, TV, and Interactive marketing, Leon started Augusto with his wife Michelle Walshe in 2008, just as the 'Content revolution' started. Leon remains on the practical side of content creation as a Camera operator and Director. He is also co-creator, producer, and co-host of NZ's running podcast, 'The Cryptid Factor'. Along with Hosts Rhys Darby, Dan Schreiber (and previously David Farrier), the three take a comedic look at the stranger side of life.

Angie Farrugia is B Lab Australia & Aotearoa New Zealand's Director of Communications & Engagement. She joined the organisation in late 2022 to build the profile of the B Corp movement in the region and is now also responsible for strengthening B Corp community engagement. Bringing more than 20 years of communications and marketing experience across Australia and the UK, Angie has led strategic brand development, storytelling, engagement, and campaigns for a wide variety of organisations, from large enterprises and household brands to non-profits, start-ups, and social enterprises.

Remember, your story has the power to change the world. So, go out there and make an impact!

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

Today's episode is gonna be a blast as I had the pleasure of sitting down with none other than Charles Cormier, the mastermind behind the Wisdom podcast.

We'll talk about the incredible journey I've been on, from my days in medical device sales in the UK to becoming a passionate advocate for B Corp. I'll take you through the key moments and insights that led me to where I am today.

So, stick around for more inspiring stories of purpose, transformation, and the pursuit of a better world.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

Supercharge your passion for a better world as we explore the heart of purpose-driven business with the amazing Timothy O'Brien. He's a true trailblazer in systems finance, ESG, and strategies that aim to do good.

From when B Corp first popped up on his radar to his current role as CEO of Purpose Made (formerly Hatched), Tim's journey is one for the books.

In this episode:

🔍Tim walks us through his background in data and innovation, sharing how his passion for purpose led him to step away from the corporate world and set up Purpose Made, a strategic agency weaving impact into every thread of business strategy.

🌍 Tim brings up how his vision of embedding purpose into organizations has fueled his drive to tackle social, environmental, and cultural issues through the power of business.

📊 Tim talks about how the three pillars of Purpose Made's work — ESG+, Impact Measurement Design, and the innovative concept of Regenerative Finance – match investors' evolving expectations and the growing importance of long-term sustainability.

And so much more...

So, hit the play button and get ready to be inspired, informed, and maybe even a tad motivated to start your own impact journey!

Feel free to share your thoughts with us afterward!

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

After getting his hands dirty, honing his digital design craft, and leading major projects and brands at large agencies, Abb-d grew tired of what he describes as "purposeless commercial briefs". He craved meaning and impact and thus made a bold decision to work only with clients committed to ESG.

Determined to make a difference, he co-founded the groundbreaking digital agency, Driftime®, alongside his partner, Sara Taiyo, in 2016. A design and impact agency that approaches complex challenges at the intersection of purpose and intention.

Their mission? To collaborate exclusively within the three pillars of sustainability (social, environmental, and economic) with strict criteria on who they work with in partners and prospects.

Driftime® became a B-Corp in 2021, showing their dedication to impact-driven solutions and empowering partners to bring about real change with a small but efficient team and extended partners globally.

Some exciting projects they've worked on include Only One and Design Declares!

Join us for another insightful conversation with Abb-d Taiyo as we explore how digital design can drive positive change across social, environmental, and economic spheres, and the power of combining creativity with purpose to make a difference in the world.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

Meet Ben Gleisner, CEO of CoGo — the ultimate triple threat: economist, environmentalist, and social entrepreneur! This dude has been on a mission to safeguard the environment ever since he graduated with a master's degree in climate change economics in 2006. And he's not just all talk. Coz Ben started a number of businesses and charities that are actually making a real difference.

For six solid years, Ben has put his expertise as a senior economist at the New Zealand Treasury, leading teams that worked on climate change policy and wellbeing metrics. But that's not where his story ends, my friend.

In 2011, Ben launched the CoGo platform in New Zealand under the brand 'Conscious Consumers'. He then jetted off to the UK with his wife and two kids in 2018. Why? To launch CoGo on a global scale, of course!

CoGo now has partnerships and seamless integrations with a whopping 40 banks worldwide. And we're talking big names like NatWest (UK), ING (Netherlands), and Commbank (AUS). Together, they're empowering people everywhere to measure and reduce their carbon footprint. With a user base of 16 million and counting, CoGo is making sustainable living accessible to everyone.

But here's the kicker: Ben's not your average do-gooder. He's all about combining data and behavioral science to create a systemic positive impact. This guy really knows how to shake things up and make a real change. Watch out, world! Ben's here to save the planet, one carbon footprint at a time.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

Dave Rouse is a Kiwi-born entrepreneur, angel investor, and an NZ delegate for COP 26, 27, and 28 later this year. Dave has owned over a dozen businesses, most of which were passion projects that grew quickly to profitable exit opportunities.

Philanthropic focus saw Dave’s attention move his investment efforts to supporting charities and startups, particularly those that improved environmental outcomes.

Dave is on a mission to restore these opportunities through supporting offsetting projects that have strong biodiversity and social outcomes and sharing these stories with individuals.

This is why he’s so passionate about CarbonClick’s potential in this world.

https://www.carbonclick.com/

Check it out and let us know your thoughts!

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

What a great conversation with Daniel Howell from Gravity Lab.

Daniel has always been passionate about people, business and technology. He comes from a background in management consultancy where he worked with top managers of some of NZ’s biggest businesses. He has managed large IT projects as well as run his own website development shop. He is well-versed in non-profits and making a tangible difference in the world we live in. He has worked with NZ’s largest charities and has lived in Africa for two years developing the finance systems of local and international NGOs. He brings a depth of knowledge to process design sessions and can turn abstract concepts into a technical reality. Daniel can’t wait to use his analytical prowess and digital business insights to be a force for good in your organisation.

In this episode, we cover off:

• His background and how his faith has provided a constant path to purpose
• Leadership lessons from being on the ground in Uganda
• Gravity Lab's path to being recognised as a Best For The World B Corp
• How values and sense of purpose build and maintain great teams.

Check it out and let us know your thoughts!

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠https://growgood.co/bcorp-ebook/⁠⁠

➡️ And our YouTube channel here for more B Corp-related content -  ⁠⁠https://www.youtube.com/@growgoodco⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠https://growgood.co/bcorpconsulting/

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠

Until next time, B Better!

Here, I had the pleasure of being interviewed by Dairne (Daz) Burns, Founder and CEO of The Good Day Matrix. Where I shared some top tips on advertising and marketing.

I also talked about all the facets of my own journey of self-discovery (being real and owning it!) — from my work in the marketing and advertising world, my views on leadership and work ethics, to how I maintain a holistic and well-balanced routine to kick off my week, and of course my personal mantra, which serves as the main driving force behind everything I've done thus far.

Give it a listen, and let me know your takeaways!

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠https://growgood.co/bcorp-ebook/⁠

➡️ And our YouTube channel here for more B Corp-related content -  ⁠https://www.youtube.com/@growgoodco⁠

➡️ Connect with me on LinkedIn here - ⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠https://www.growgood.co/worktogether⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠

Until next time, B Better!

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

In this episode, I was interviewed by Becky Fox for her podcast. We had a great talk on finding purpose and meaning in work, building a community around your brand and how to get over those annoying imposter thoughts!

Check it out and let me know your thoughts.

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

Richie Jones is the CEO and founder of vvast. vvast are a curious mix of enabling D2C brands to reach consumers whilst at the same time making them consider how they can sell less.

He is passionate about the concept of creative destruction and feels genuinely privileged to have seen the inception and gradual impact of ‘the internet’ on society and brands. Richie builds teams with a shared love of brand; a stoke for surfing, mountain biking and music; and a drive to deliver epic work. 

Having embarked on the B Corp journey in 2021, Richie has discovered how aligned it is with his purpose for vvast. It is so much more than environmental impact – it’s about considering our contribution to the wider community and understanding the way we do business through an ethical lens. 

You can learn more about their B Corp journey here - https://vvast.net/b-corp/  

Random shout-outs in the episode to Kathmandu, Tim Loftus, Patagonia, CoGo, Ben Gleisner, Ethique, Jeuneora, Ground Effect and Scott Kotoul.

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

Brad reached out to me with a killer initial email

"In the meanwhile, my main project, Resilience Institute, has finally submitted our BIA and all is looking good. What a process!

Along the way, we discovered that our own service (resilience training and support) can add up to 4.4 points to a company's score."

He beat me to it as that's a marketing email I wanted to send to B Corps lol.

We got chatting and pretty soon realised we needed to talk because the Resilience Institute is almost a B Corp and there is so much overlap between purpose and resilience. And Brad is just a cool dude.

The Resilience Institute delivers research-based resilience solutions that help organisations secure a safe, resilient and productive workplace.

A bit about Brad and his work:

"At the intersection of technology, human performance and fun. As a partner at the Resilience Institute, I design tools and extract insights that support thousands of companies and hundreds of thousands of people around the world. In addition to leading design of the Resilience App experience, I deliver workshops and webinars for clients like Electronic Arts, PwC, Franklin Templeton, Tourism New Zealand and many more. For more information visit https://resiliencei.com.

Surfing is my way to access flow state and I have documented the benefits in the film, Waves of Freedom, my book Surfing Life Waves and in my magazine, Surfd.com."

This was a really neat conversation as we almost took turns interviewing each other.

Some of the major topics we covered:

• The Liver King
• Prousts Questionnaire
• enviropast
• Gus Speth
• C6 Skis and flow states with Duane and Michael Philpott
• Carol Dweck
• Expectation Effect

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

He also mentioned this TED Talk on bubbles!

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

This episode is an interview I did with Eli Harrel from Valhalla for his podcast "Products With Purpose".

We met recently through a mutual connection and quickly established that we both like doing good and skiing and that we both had a podcast. So here we are.

Eli is focused on working with impact-driven entrepreneurs to help them make sure their software products are blowing the minds of users and spreading organically.

In our conversation, we chat about B Corp and go fairly deep on the purpose side of things. Here's what Eli had to say:

Have you heard of a B-Corp? I think most of us by now are somewhat familiar. Personally, I have been becoming increasingly interested in becoming B-Corp certified for a number of years now, but have had many questions about what it takes.

In this week’s episode of Products With Purpose, I spoke with Tim Jones - That B Corp Bloke Jones, founder of Grow Good

Grow Good specializes in helping teams navigate the B Corp Assessment and get their certification more easily and quickly, really holding your hand, and guiding your team through the journey.

They have also built a community of B-Corp-certified business owners who are committed to making the world a better place through business.

I really enjoyed tackling deep philosophical and existential conversations with Tim as well as his journey as a B Corp ambassador and consultant.

Tim and I talked about:
- B Corp’s assessment or verification process
- What is an Authenticity Gap?
- Balancing Purpose and Profit
- Avoiding Greenwashing, Purpose washing, and Green Hushing
- Bring your team to the B Corp journey

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

Russ Stoddard Serial is an entrepreneur, branding expert, and author of Rise Up - How to Build a Socially Conscious Business.

Founder of nationally recognized purpose-driven marketing and social purpose consulting firm, Oliver Russell, a Certified B Corporation (#299 since 2011) and a legal Public Benefit Corporation. He also co-founded digital cause marketing start-up, Social Good Network, and serves as an advisor to GoodWell. Founder of five nonprofits, with deep involvement in the social enterprise community.

More recently he's collaborated with 2 other US-based B Corps to create Unit of Impact, a platform for measuring social impact and creating compelling impact reports for public benefit corporations, B Corps, and mission-driven companies.

In our chat, we talk about how the B Corp movement has grown since Russ connected with it in 2011, the recent controversies of companies like Nespresso Certifying, the importance of branding and marketing around B Corp and of course Unit of Impact.

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

Kristin Toussaint is an experienced News Reporter and current Staff Editor of Fast Company's Impact Section.

She recently wrote an article entitled "The backlash against B Lab" where she explored the reaction that the recent  Certifications of larger companies like Nespresso have created.

We connected for this quick chat to talk about her article and her thoughts on the future of the movement.

What do you reckon? Is B Corp Certification too easy?

Ready to B Better?

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/channel/UCzoM8cMpDfQ3UNO_IqUt1dQ

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

Well, that's precisely what MRCagney are all about. 

In episode #45 we talked to Jenson and Amber from the team about the following:

• The importance of the work they do and how they do it. 
• How government, business and individuals can all play in part in more connected and vibrant communities
• Why you should give up your car park...
• Their journey to B Corp

Awesome humans doing epic work aiming to B Better!

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Ready to B Better?

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/channel/UCzoM8cMpDfQ3UNO_IqUt1dQ

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

Thanks to Wim de Konig from B Linc for making this happen. Check out more of their content here.

_______________________________

Ready to B Better?

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/channel/UCzoM8cMpDfQ3UNO_IqUt1dQ

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

Listen in as Tesh Randall - Co-founder of The Raglan Food Co. and I talk to the Parnell Business Association in Auckland NZ and go through these fabulous presentations that will encourage you to consider B Corp as a way forward in business.

_______________________________

Ready to B Better?

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/channel/UCzoM8cMpDfQ3UNO_IqUt1dQ

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

Do Good Jobs is about connecting great people, to do good. They connect passionate, talented people (aka do-gooders) with work vacancies that aim to create social and environmental change. Job listings are from not-for-profit, NGOs, charities and social enterprises in New Zealand which focus on good causes including international development, community jobs, "green" environmental jobs, conservation jobs and more.

Tim had a chat with Sarah from their team to help the unpack all things B Corp. You can check out the blog about that over here!

_______________________________

Ready to B Better?

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/channel/UCzoM8cMpDfQ3UNO_IqUt1dQ

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

With a life-long passion for sustainability, Becks established The Whole Story as a Social Enterprise using the United Nation’s Sustainable Development Goals as a framework for inspiring, facilitating and articulating conscious, holistic sustainability on farms.

She is one seriously awesome lady with a big vision on a big mission!

In July 2022 The Whole Story was proud to join the community of B Corporations™ globally. But our B Corp™ journey started well before that, in fact, the entire business was designed around the B Corp™ framework!

Check out our chat with Becks as we explore her journey to going B Corp and Beyond.

You can also get more content from Becks on her own Podcast "The Whole Story" over here.

_______________________________

Ready to B Better?

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/channel/UCzoM8cMpDfQ3UNO_IqUt1dQ

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

This is a combo set of two conversations with Mark Longbottom from the Purposely Podcast.

In this episode, we explore: 

- ‘Business for good’ and the exciting and growing B Corp Movement

- My career and dissatisfaction with profit-only or at-all-costs paradigms.  

- We also go deep on the ideas of purpose and identity and even ask who is the real Tim Jones?

_______________________________

Ready to B Better?

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/channel/UCzoM8cMpDfQ3UNO_IqUt1dQ

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

Download a copy of our free e-book "2B Or Not 2B? The What, Why and How Of B Corp Certification here.

Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

Until next time, B Better!

Jason Miller CEO at Strategic Advisor Board (SAB) is a Business Strategist | 7x Author | 3x International Bestselling Author | Podcast Host | Speaker | Family Man | Veteran | 10x CEO. 

A seasoned CEO with an overwhelming passion to help other business owners and CEOs succeed. He has mentored thousands of people over 2+ decades. Jason major strengths are in Project Management, Hyper Company Growth, Scaling and Strategic & Operational implementation. Jason has built several companies of his own from the ground up since 2001.

Beth and I were interviewed by him for the SAB Podcast and in it we talk about all things B Corp and Organisational Purpose.

_______________________________

Ready for some purpose fuelled performance?

Download a copy of our free e-book "2B Or Not 2B? The What, Why and How Of B Corp Certification here.

Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether 

Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy/   

Until next time, B Better!

Jamie Cashmore from twiice is on a real mission to rid the world of the often non-compostable, compostable cups that are often touted as the best solution to single-use cups.

Handmade in New Zealand in small batches, the twiice edible cup is no-waste and no dishes. You won't find anything artificial in it either — we only use real ingredients, free from additives and preservatives, so it's not just edible — it's delicious!

In this chat we talk to Jamie about how he came up with the idea, the challenges of running a purpose-driven start-up with family members, how and why he chose to Certify as a B Corp and much more.

_______________________________

Ready for some purpose fuelled performance?

Download a copy of our free e-book "2B Or Not 2B? The What, Why and How Of B Corp Certification here.

Book a 30-minute call with me here - https://link.getcmm.com/widget/appointment/growgoodteamcalendar/30mincallwithtim

Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether 

Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy/   

Until next time, B Better!

Download a copy of our free e-book "2B Or Not 2B? The What, Why and How Of B Corp Certification here.

Book a 30-minute call with me here - https://link.getcmm.com/widget/appointment/growgoodteamcalendar/30mincallwithtim

Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether 

Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy/   

Until next time, B Better!

Download a copy of our free e-book "2B Or Not 2B? The What, Why and How Of B Corp Certification here.

Book a 30-minute call with me here - https://link.getcmm.com/widget/appointment/growgoodteamcalendar/30mincallwithtim

Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether 

Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy/   

Until next time, B Better!

Download a copy of our free e-book "2B Or Not 2B? The What, Why and How Of B Corp Certification here.

Book a 30-minute call with me here - https://link.getcmm.com/widget/appointment/growgoodteamcalendar/30mincallwithtim

Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether 

Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy/   

Until next time, B Better!

Download a copy of our free e-book "2B Or Not 2B? The What, Why and How Of B Corp Certification here.

Book a 30-minute call with me here - https://link.getcmm.com/widget/appointment/growgoodteamcalendar/30mincallwithtim

Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether 

Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy/   

Until next time, B Better!

Are you suffering from the authenticity gap? 

‘If you don't actually know who you are, and you don't know what you stand for, you're going to be doing things at work and wanting to build a business that's not actually reflective of who you really, really are.’ 

In this podcast, I was interviewed by Debra Chantry-Taylor on her Better Business, Better Life podcast. In it, we discuss how to discover purpose and I suggest resources that can streamline the process. I also share how I pivoted away from the medical device industry to join the movement of companies that were aiming to be the best FOR the world.

Find out how the B Corp movement seeks to do just that, and the difference it makes from a business point of view. 

How is your business aligned with you & your values?

_______________________________

Ready for some purpose fuelled performance?

Download a copy of our free e-book "2B Or Not 2B? The What, Why and How Of B Corp Certification here.

Book a 30-minute call with me here - https://link.getcmm.com/widget/appointment/growgoodteamcalendar/30mincallwithtim

Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether 

Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy/   

Until next time, B Better!

Download a copy of our free e-book "2B Or Not 2B? The What, Why and How Of B Corp Certification here.

Book a 30-minute call with me here - https://link.getcmm.com/widget/appointment/growgoodteamcalendar/30mincallwithtim

Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether 

Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy/   

Until next time, B Better!

In this episode, we talk to one of our amazing B Better 100 clients, Wendy Alexander from Kin Recruitment.

At the time we spoke, Wendy had clicked submit on her B Corp Impact Assessment.

We talk about the journey to B Corp and some of the factors she sees driving the rise of B Corp and purpose-driven business.

Since we connected, Kin have had their B Corp score confirmed. They came to us at just over 50 points and ended up certifying with a very solid 112.5.

_______________________________

Ready for some purpose fuelled performance?

Download a copy of our free e-book "2B Or Not 2B? The What, Why and How Of B Corp Certification here.

Book a 30-minute call with me here - https://link.getcmm.com/widget/appointment/growgoodteamcalendar/30mincallwithtim

Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether 

Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy/   

Until next time, B Better!