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The Product Marketing Podcast presented by The Product Marketing Institute

The Product Marketing Podcast presented by The Product Marketing Institute

By Sana Ahmed

The Product Marketing Podcast interviews the top thought leaders in technology on how they’re achieving innovation and success via a product marketing lens in the digital transformation
revolution. I highlight case stories from leaders on how they are using innovative product marketing strategies to drive awareness, adoption, retention and growth.

#productmarketing #productmarketingtrainings #digitaltransformationera
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[Episode 1 of 14] Product Marketing Magazine, Volume 2, Issue 1: Introduction on Andy Cunningham

The Product Marketing Podcast presented by The Product Marketing InstituteDec 26, 2020

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[Episode 1 of 14] Product Marketing Magazine, Volume 2, Issue 1: Introduction on Andy Cunningham

[Episode 1 of 14] Product Marketing Magazine, Volume 2, Issue 1: Introduction on Andy Cunningham

Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies.

The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

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Executive Summary:

Andy Cunningham ( www.CunninghamCollective.com ) is a legend in the tech industry who has done Product Marketing and PR for the world’s biggest tech brands including Apple. She was Steve Jobs’ right hand for many of Apple’s product launches including the first Macintosh.

Into her fifth decade, Andy continues to do amazing work with her agency, Cunningham Collective. She is so passionate about Product Marketing that she wrote an excellent book on positioning called “Get to Aha!” It is every leader’s right hand in making sure they are in the right market category to own, dominate and excel!

Read Product Marketing Magazine’s interview with Andy Cunningham on Product Marketing and positioning your company for success. Her down to earth personality and sharp intellect will leave you delighted. You will come back stronger to your teams to strategize your products and services with market impact!!

-Sana Ahmed

Dec 26, 202001:35
[Episode 2 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy Cunningham's origin story

[Episode 2 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy Cunningham's origin story

Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies.

The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

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Executive Summary:

Andy Cunningham ( www.CunninghamCollective.com ) is a legend in the tech industry who has done Product Marketing and PR for the world’s biggest tech brands including Apple. She was Steve Jobs’ right hand for many of Apple’s product launches including the first Macintosh.

Into her fifth decade, Andy continues to do amazing work with her agency, Cunningham Collective. She is so passionate about Product Marketing that she wrote an excellent book on positioning called “Get to Aha!” It is every leader’s right hand in making sure they are in the right market category to own, dominate and excel!

Read Product Marketing Magazine’s interview with Andy Cunningham on Product Marketing and positioning your company for success. Her down to earth personality and sharp intellect will leave you delighted. You will come back stronger to your teams to strategize your products and services with market impact!!

-Sana Ahmed

Dec 26, 202005:34
[Episode 3 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's experience with Steve Jobs at Pixar

[Episode 3 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's experience with Steve Jobs at Pixar

Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies.

The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

-----

Executive Summary:

Andy Cunningham ( www.CunninghamCollective.com ) is a legend in the tech industry who has done Product Marketing and PR for the world’s biggest tech brands including Apple. She was Steve Jobs’ right hand for many of Apple’s product launches including the first Macintosh.

Into her fifth decade, Andy continues to do amazing work with her agency, Cunningham Collective. She is so passionate about Product Marketing that she wrote an excellent book on positioning called “Get to Aha!” It is every leader’s right hand in making sure they are in the right market category to own, dominate and excel!

Read Product Marketing Magazine’s interview with Andy Cunningham on Product Marketing and positioning your company for success. Her down to earth personality and sharp intellect will leave you delighted. You will come back stronger to your teams to strategize your products and services with market impact!!

-Sana Ahmed

Dec 26, 202001:45
[Episode 4 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy on Product Marketing's sweet spot

[Episode 4 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy on Product Marketing's sweet spot

Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies.

The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

-----

Executive Summary:

Andy Cunningham ( www.CunninghamCollective.com ) is a legend in the tech industry who has done Product Marketing and PR for the world’s biggest tech brands including Apple. She was Steve Jobs’ right hand for many of Apple’s product launches including the first Macintosh.

Into her fifth decade, Andy continues to do amazing work with her agency, Cunningham Collective. She is so passionate about Product Marketing that she wrote an excellent book on positioning called “Get to Aha!” It is every leader’s right hand in making sure they are in the right market category to own, dominate and excel!

Read Product Marketing Magazine’s interview with Andy Cunningham on Product Marketing and positioning your company for success. Her down to earth personality and sharp intellect will leave you delighted. You will come back stronger to your teams to strategize your products and services with market impact!!

-Sana Ahmed

Dec 26, 202003:43
[Episode 5 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's 2 parts of Product Marketing Positioning

[Episode 5 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's 2 parts of Product Marketing Positioning

Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies.

The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

-----

Executive Summary:

Andy Cunningham ( www.CunninghamCollective.com ) is a legend in the tech industry who has done Product Marketing and PR for the world’s biggest tech brands including Apple. She was Steve Jobs’ right hand for many of Apple’s product launches including the first Macintosh.

Into her fifth decade, Andy continues to do amazing work with her agency, Cunningham Collective. She is so passionate about Product Marketing that she wrote an excellent book on positioning called “Get to Aha!” It is every leader’s right hand in making sure they are in the right market category to own, dominate and excel!

Read Product Marketing Magazine’s interview with Andy Cunningham on Product Marketing and positioning your company for success. Her down to earth personality and sharp intellect will leave you delighted. You will come back stronger to your teams to strategize your products and services with market impact!!

-Sana Ahmed

Dec 26, 202003:26
[Episode 6 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's Product Marketing case story w/ Steve Jobs

[Episode 6 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's Product Marketing case story w/ Steve Jobs

Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies.

The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

-----

Executive Summary:

Andy Cunningham ( www.CunninghamCollective.com ) is a legend in the tech industry who has done Product Marketing and PR for the world’s biggest tech brands including Apple. She was Steve Jobs’ right hand for many of Apple’s product launches including the first Macintosh.

Into her fifth decade, Andy continues to do amazing work with her agency, Cunningham Collective. She is so passionate about Product Marketing that she wrote an excellent book on positioning called “Get to Aha!” It is every leader’s right hand in making sure they are in the right market category to own, dominate and excel!

Read Product Marketing Magazine’s interview with Andy Cunningham on Product Marketing and positioning your company for success. Her down to earth personality and sharp intellect will leave you delighted. You will come back stronger to your teams to strategize your products and services with market impact!!

-Sana Ahmed

Dec 26, 202002:34
[Episode 7 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy shares a positioning analogy

[Episode 7 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy shares a positioning analogy

Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies.

The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

-----

Executive Summary:

Andy Cunningham ( www.CunninghamCollective.com ) is a legend in the tech industry who has done Product Marketing and PR for the world’s biggest tech brands including Apple. She was Steve Jobs’ right hand for many of Apple’s product launches including the first Macintosh.

Into her fifth decade, Andy continues to do amazing work with her agency, Cunningham Collective. She is so passionate about Product Marketing that she wrote an excellent book on positioning called “Get to Aha!” It is every leader’s right hand in making sure they are in the right market category to own, dominate and excel!

Read Product Marketing Magazine’s interview with Andy Cunningham on Product Marketing and positioning your company for success. Her down to earth personality and sharp intellect will leave you delighted. You will come back stronger to your teams to strategize your products and services with market impact!!

-Sana Ahmed

Dec 26, 202001:13
[Episode 8 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy leading companies to Product Marketing Nirvana

[Episode 8 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy leading companies to Product Marketing Nirvana

Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies.

The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

-----

Executive Summary:

Andy Cunningham ( www.CunninghamCollective.com ) is a legend in the tech industry who has done Product Marketing and PR for the world’s biggest tech brands including Apple. She was Steve Jobs’ right hand for many of Apple’s product launches including the first Macintosh.

Into her fifth decade, Andy continues to do amazing work with her agency, Cunningham Collective. She is so passionate about Product Marketing that she wrote an excellent book on positioning called “Get to Aha!” It is every leader’s right hand in making sure they are in the right market category to own, dominate and excel!

Read Product Marketing Magazine’s interview with Andy Cunningham on Product Marketing and positioning your company for success. Her down to earth personality and sharp intellect will leave you delighted. You will come back stronger to your teams to strategize your products and services with market impact!!

-Sana Ahmed

Dec 26, 202004:26
[Episode 9 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's 2 most Important Product Marketing questions

[Episode 9 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's 2 most Important Product Marketing questions

Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies.

The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

-----

Executive Summary:

Andy Cunningham ( www.CunninghamCollective.com ) is a legend in the tech industry who has done Product Marketing and PR for the world’s biggest tech brands including Apple. She was Steve Jobs’ right hand for many of Apple’s product launches including the first Macintosh.

Into her fifth decade, Andy continues to do amazing work with her agency, Cunningham Collective. She is so passionate about Product Marketing that she wrote an excellent book on positioning called “Get to Aha!” It is every leader’s right hand in making sure they are in the right market category to own, dominate and excel!

Read Product Marketing Magazine’s interview with Andy Cunningham on Product Marketing and positioning your company for success. Her down to earth personality and sharp intellect will leave you delighted. You will come back stronger to your teams to strategize your products and services with market impact!!

-Sana Ahmed

Dec 26, 202001:28
[Episode 10 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's philosophy on alignment inside a company

[Episode 10 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's philosophy on alignment inside a company

Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies.

The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

-----

Executive Summary:

Andy Cunningham ( www.CunninghamCollective.com ) is a legend in the tech industry who has done Product Marketing and PR for the world’s biggest tech brands including Apple. She was Steve Jobs’ right hand for many of Apple’s product launches including the first Macintosh.

Into her fifth decade, Andy continues to do amazing work with her agency, Cunningham Collective. She is so passionate about Product Marketing that she wrote an excellent book on positioning called “Get to Aha!” It is every leader’s right hand in making sure they are in the right market category to own, dominate and excel!

Read Product Marketing Magazine’s interview with Andy Cunningham on Product Marketing and positioning your company for success. Her down to earth personality and sharp intellect will leave you delighted. You will come back stronger to your teams to strategize your products and services with market impact!!

-Sana Ahmed

Dec 26, 202001:31
[Episode 11 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's positioning framework for companies

[Episode 11 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's positioning framework for companies

Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies.

The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

-----

Executive Summary:

Andy Cunningham ( www.CunninghamCollective.com ) is a legend in the tech industry who has done Product Marketing and PR for the world’s biggest tech brands including Apple. She was Steve Jobs’ right hand for many of Apple’s product launches including the first Macintosh.

Into her fifth decade, Andy continues to do amazing work with her agency, Cunningham Collective. She is so passionate about Product Marketing that she wrote an excellent book on positioning called “Get to Aha!” It is every leader’s right hand in making sure they are in the right market category to own, dominate and excel!

Read Product Marketing Magazine’s interview with Andy Cunningham on Product Marketing and positioning your company for success. Her down to earth personality and sharp intellect will leave you delighted. You will come back stronger to your teams to strategize your products and services with market impact!!

-Sana Ahmed

Dec 26, 202005:60
[Episode 12 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy on working with yourself vs against yourself

[Episode 12 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy on working with yourself vs against yourself

Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies.

The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

-----

Executive Summary:

Andy Cunningham ( www.CunninghamCollective.com ) is a legend in the tech industry who has done Product Marketing and PR for the world’s biggest tech brands including Apple. She was Steve Jobs’ right hand for many of Apple’s product launches including the first Macintosh.

Into her fifth decade, Andy continues to do amazing work with her agency, Cunningham Collective. She is so passionate about Product Marketing that she wrote an excellent book on positioning called “Get to Aha!” It is every leader’s right hand in making sure they are in the right market category to own, dominate and excel!

Read Product Marketing Magazine’s interview with Andy Cunningham on Product Marketing and positioning your company for success. Her down to earth personality and sharp intellect will leave you delighted. You will come back stronger to your teams to strategize your products and services with market impact!!

-Sana Ahmed

Dec 26, 202001:51
[Episode 13 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's Messaging Architecture for company leaders

[Episode 13 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's Messaging Architecture for company leaders

Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies.

The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

-----

Executive Summary:

Andy Cunningham ( www.CunninghamCollective.com ) is a legend in the tech industry who has done Product Marketing and PR for the world’s biggest tech brands including Apple. She was Steve Jobs’ right hand for many of Apple’s product launches including the first Macintosh.

Into her fifth decade, Andy continues to do amazing work with her agency, Cunningham Collective. She is so passionate about Product Marketing that she wrote an excellent book on positioning called “Get to Aha!” It is every leader’s right hand in making sure they are in the right market category to own, dominate and excel!

Read Product Marketing Magazine’s interview with Andy Cunningham on Product Marketing and positioning your company for success. Her down to earth personality and sharp intellect will leave you delighted. You will come back stronger to your teams to strategize your products and services with market impact!!

-Sana Ahmed

Dec 26, 202003:60
[Episode 14 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's closing thoughts for business leaders

[Episode 14 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's closing thoughts for business leaders

Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies.

The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

-----

Executive Summary:

Andy Cunningham ( www.CunninghamCollective.com ) is a legend in the tech industry who has done Product Marketing and PR for the world’s biggest tech brands including Apple. She was Steve Jobs’ right hand for many of Apple’s product launches including the first Macintosh.

Into her fifth decade, Andy continues to do amazing work with her agency, Cunningham Collective. She is so passionate about Product Marketing that she wrote an excellent book on positioning called “Get to Aha!” It is every leader’s right hand in making sure they are in the right market category to own, dominate and excel!

Read Product Marketing Magazine’s interview with Andy Cunningham on Product Marketing and positioning your company for success. Her down to earth personality and sharp intellect will leave you delighted. You will come back stronger to your teams to strategize your products and services with market impact!!

-Sana Ahmed

Dec 26, 202002:07
[Full Episode] Product Marketing Magazine Volume 2, Issue 1: Andy Cunningham, The Mother of Modern Product Marketing

[Full Episode] Product Marketing Magazine Volume 2, Issue 1: Andy Cunningham, The Mother of Modern Product Marketing

Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies.

The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

-----

Executive Summary:

Andy Cunningham ( www.CunninghamCollective.com ) is a legend in the tech industry who has done Product Marketing and PR for the world’s biggest tech brands including Apple. She was Steve Jobs’ right hand for many of Apple’s product launches including the first Macintosh.  

Into her fifth decade, Andy continues to do amazing work with her agency, Cunningham Collective. She is so passionate about Product Marketing that she wrote an excellent book on positioning called “Get to Aha!” It is every leader’s right hand in making sure they are in the right market category to own, dominate and excel!

Read Product Marketing Magazine’s interview with Andy Cunningham on Product Marketing and positioning your company for success. Her down to earth personality and sharp intellect will leave you delighted. You will come back stronger to your teams to strategize your products and services with market impact!!

-Sana Ahmed

Dec 26, 202041:12
Product Marketing Magazine: Interview w/ Jenny Gomez - Lights, Camera, Go to Market!

Product Marketing Magazine: Interview w/ Jenny Gomez - Lights, Camera, Go to Market!

Product Marketing Magazine Link:

http://productmarketingmagazine.com/product-marketing-magazine-volume-1-issue-8/full-view.html

Product Marketing Podcast:

https://anchor.fm/productmarketingpodcast/episodes/Product-Marketing-Magazine-Interview-w-Jenny-Gomez---Lights--Camera--Go-to-Market-eh3rp6/a-a2ovilv

Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine:

An effective Product Marketer is like a performing artist – you must be willing to play multiple parts and perform on stage. It requires an openness to wearing multiple business hats while empathizing and empowering   cross-teams in real time.   

Jenny Gomez is an enthusiastic force of nature in the world of Product Marketing. She shares her roots from performing arts, storytelling and how she translates that successfully to drive impact in the ad-tech world as a Product Marketing leader.    

Listen to Jenny’s golden nuggets on how to be a stellar Product Marketer at scale while being happy with what you do!

Connect with Jenny:

Linkedin: https://www.linkedin.com/in/jenny-gomez-marketer/

Twitter: www.twitter.com/SocialJGo

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

Jul 29, 202048:57
Product Marketing Magazine: Interview w/ Sari De, Leadership and Career Coach

Product Marketing Magazine: Interview w/ Sari De, Leadership and Career Coach

Link to your Magazine:

http://productmarketingmagazine.com/product-marketing-magazine-volume-1-issue-7/full-view.html

Product Marketing TV Youtube Video:

https://youtu.be/wMSH-DKqt_M


Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine:

How do we as Product leaders become and live the best versions of ourselves professionally and personally?    

Technology is a demanding profession that requires Product Marketers to do more with less in short amounts of time. For those who work in big technology companies, it requires an agile mindset with uncompromisable, daily high performance.   

I caught up with Sari De, a Leadership and Career Coach that helps female professionals in tech navigate stress and burnout. Sari shared unique, actionable insights to help people in tech reconnect with themselves to live more joyful and healthy personal and professional lives. 

Want to learn more from Sari? Follow her below:

Linkedin: Linkedin.com/in/SariDe

Instagram: http://instagram.com/sari_de

Website: https://www.saridecoaching.com/

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

Jul 22, 202001:02:46
Product Marketing Magazine: Interview w/ Martin Vivas, Director of Product Innovation Labs Technisys

Product Marketing Magazine: Interview w/ Martin Vivas, Director of Product Innovation Labs Technisys

Link to Magazine:

http://productmarketingmagazine.com/product-marketing-magazine-volume-1-issue-5.html

Youtube video on Product Marketing TV:

https://youtu.be/NJFPYN1tkl0 

Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine:

How does a mentor of Google’s Startup for Accelerators and Director of Product Innovations Lab in Latin America guide leaders through great product market fit? The focus is on customer validation long before the product is taken to market. Meet Martin Vivas, a Product Professional who mastered the art of building product market fit ready products for customers in his 20+ years in tech.

In his career span, Martin has mastered the product development cycle to always develop products that customers want – and that is a key strategy for all ROI-driven product marketing.

Have a chat with Martin below:

Martin’s Profile

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

Jul 08, 202047:16
Diversity, Inclusion and Thoughtful Product Marketing from a Developer Relations Perspective with Wesley Faulkner
Jul 03, 202001:00:29
Product Marketing Magazine - Interview with Scott Brinker, VP of Platform Ecosystem at Hubspot

Product Marketing Magazine - Interview with Scott Brinker, VP of Platform Ecosystem at Hubspot

Link to featured Magazine Issue:

http://productmarketingmagazine.com/product-marketing-magazine-volume-1-issue-4/full-view.html

Youtube video on Product Marketing TV:

https://youtu.be/nOzbrAyJpHc 

Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine:    

In the digital transformation era, any business goal seems to be conceivable and achievable. The marketplace is moving fast with lots of competition – yet there are opportunities to find and lead a niche beyond measure. Regardless of where business leaders find themselves, their active exercise will always be to differentiate themselves from the crowd. 

I explore a key winning strategy with Scott Brinker, VP of Platfor Ecosystem at HubSpot, on how to succeed in the digital technology space. The answer lies not in rocket science but being more human. Learn firsthand from Scott on how he navigated the tech business from building and selling his own company to serving a partnerships ecosystem at HubSpot.  

Follow Scott’s work:


© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

Jul 01, 202052:43
Walking the Product Marketing Miracle Mile with Karun Thareja: From Business Standstill to Success at Faircent.com
Jun 30, 202052:28
Product Marketing, PR and Never Niching Enough featuring Dana Humphrey

Product Marketing, PR and Never Niching Enough featuring Dana Humphrey

Link to Product Marketing Magazine:

http://productmarketingmagazine.com/product-marketing-magazine-volume-1-issue-9/full-view.html

ProductMarketing.TV Youtube Video Link:

https://youtu.be/fVtfoGbl4yk

Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine:

Does PR have anything to do with Product Marketing and why should business leaders care? PR is the storytelling arm of all go-to-market efforts for a product or service. Having a good PR partner on your side means you are investing in positive and effective narratives for your brand.

While keeping your essential business activities firing on all cylinders, PR is a staple to all high impact Product Marketing strategies.

Product Marketing Magazine connected with Dana Humphrey, a PR veteran on her perspectives of PR and Product Marketing in the digital transformation era. While the world deals with the COVID-19 pandemic, successful marketers like Dana help companies strive and thrive despite the odds.

Interested in Dana’s work? Follow her along below:

WhitegatePR.com

Dana Humphrey Life Coaching - danahumphrey.com   Email: dana@danahumphrey.com or cell 619-414-9307

Linkedin: https://www.linkedin.com/in/danakhumphrey/

Facebook:  https://fb.me/danahumphreylifecoach

Instagram: @danakhumphrey

Twitter: @danakhumphrey

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

Jun 29, 202031:45
Demystifying the Crypto-Currency Niche with Product Marketing with Featured Guest Alex Broudy

Demystifying the Crypto-Currency Niche with Product Marketing with Featured Guest Alex Broudy

Link to Product Marketing Magazine:

http://productmarketingmagazine.com/product-marketing-magazine-volume-1-issue-9/full-view.html

ProductMarketing.TV Link:

https://youtu.be/huTRRfNMKIc


Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine:

Can Product Marketing demystify niche industries that are elusive to the larger market? I explore a conversation with Alex Broudy, a crypto asset and blockchain subject matter expert who writes for publications like Forbes. Alex explains how crypto and blockchain are disrupting markets and paving the way for a more productive future across multiple industries.

I talked with Alex about how he leveraged Product Marketing narrative techniques to guide his audience to become aware and adopt the blockchain technology.

Talking to various subject matter experts from different professional backgrounds indicates the depth and influence Product Marketing has over multiple industry sectors. It helps business leaders see how their teams can build awareness, adoption and growth into the greater Product Marketing engines at their companies.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

Jun 15, 202030:44
Product Marketing’s Bigger Play: Customer-Centric Cross-Teams with Nathan Schlaffer

Product Marketing’s Bigger Play: Customer-Centric Cross-Teams with Nathan Schlaffer

Title: Product Marketing’s Bigger Play: Customer-Centric Cross-Teams

Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine:

What is great product marketing that drives market share and revenue? It comes down to the customer and the ability to design an ROI-driven product marketing engine.

Product Marketing Magazine had a chance to talk to Nathan Schlaffer, a Product Marketer in the B2B space, currently working at 3LP Central with warehouse management systems for 3rd party logistics warehouses.

Nathan shares his perspective of all the elements that drive high performing product marketing while creating the role from scratch.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

Jun 10, 202048:47
Product Marketing Magazine - Interview with Todd Unger, Chief Experience Officer of AMA
Jun 10, 202057:07
Product Marketing Minute 7 - Your Solutions?

Product Marketing Minute 7 - Your Solutions?

In this episode of the Product Marketing Minute, Sana discusses what your product marketing solutions are.

#productmarketing #digitaltransformationera

Apr 04, 202000:56
Product Marketing Podcast-Product Marketing as a Career and Function in Your Company

Product Marketing Podcast-Product Marketing as a Career and Function in Your Company

In this episode of the Product Marketing Podcast, Sana walks you through Product Marketing as a career track. and discusses her own  product marketing career. Sana discusses how leaders and professionals can navigate product marketing to succeed during tumultuous business environments. #productmarketing

Apr 04, 202014:13
Product Marketing Podcast - The Art and Science of Product Marketing

Product Marketing Podcast - The Art and Science of Product Marketing

In this episode of the Product Marketing Podcast, learn about the art and science of Product Marketing. Sana Ahmed walks you through the high level to deeper dives of product marketing 360 views. Sana also mentions things to think about when implementing product marketing at your company.

#productmarketing #digitaltransformationera

Apr 04, 202011:21
Product Marketing Podcast - Product Marketing Thought Leadership from Sana Ahmed

Product Marketing Podcast - Product Marketing Thought Leadership from Sana Ahmed

Meet Sana Ahmed, Founder of The Product Marketing Institute. Sana walks you through the world of marketing and technology, how it's evolved, and how product marketing can help companies through any business environment.

Learn about the Product Marketing Podcast, The Product Marketing Insitute and how they will help you be your own Product Marketing Strategist in the world of technology.

Sana gives a background on herself, her product marketing origins story and what to look out for when your serious about upleveling your technology career with Product Marketing.

#productmarketing #digitaltransformationera

Apr 02, 202017:51
Product Marketing Minute 6

Product Marketing Minute 6

In this episode of the Product Marketing Minute, I talk to you about product marketing solutions.

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Apr 01, 202000:56
Product Marketing Minute 5

Product Marketing Minute 5

In this episode of the Product Marketing Minute, I explain what is the product marketing lifecycle.

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Mar 31, 202000:53
Product Marketing Minute 4

Product Marketing Minute 4

What are the biggest challenges of product marketing in a digitally transformed company?

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Mar 30, 202000:59
Product Marketing Minute 3

Product Marketing Minute 3

What is the Product Marketing Lifecycle? In under a minute, I explain to you that product marketing has its own lifecycle

#productmarketing #productmarketinglifecycle

Mar 29, 202000:53
Product Marketing Minute 2

Product Marketing Minute 2

What is Product Marketing inside of a digitally transformed company? Listen to find out!

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Mar 27, 202000:59
Product Marketing Minute 1

Product Marketing Minute 1

Introduction to The Product Marketing Minute series! For a free mini course, sign up here: www.bit.ly/free-pmm  

#productmarketing #digitaltransformationera

Mar 25, 202000:54
Introduction to the Product Marketing Podcast series

Introduction to the Product Marketing Podcast series

The Product Marketing Podcast is designed to bring you the best product marketing tips, strategies and thought leadership in the tech world.

#productmarketing #digitaltransformationera

Mar 13, 202001:08