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ZHIBO Digital Podcast

ZHIBO Digital Podcast

By ZHIBO Digital Podcast

Teaching individuals and brands how to leverage digital tools for impact, influence and income.
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#DS4SG: We Hosted a Digital Marketing Bootcamp

ZHIBO Digital PodcastSep 15, 2021

00:00
16:46
#DS4SG: We Hosted a Digital Marketing Bootcamp

#DS4SG: We Hosted a Digital Marketing Bootcamp

To cushion the effect of the COVID-19 pandemic on employment in Jos, Nigeria. We hosted a three-week digital marketing Bootcamp to equip young persons with digital skills that they can leverage for the future of work.

The curriculum which was made up of 10 modules covering digital storytelling, search engine optimization, website design, email marketing, media buying, social media management amongst others had five digital marketing professionals as facilitators.

In this episode, Johnstone sits with two of the participants, Agnes Onyekwere and Gideon Shekwonugaza to discuss their learning experience and what's the way forward for them.


Sep 15, 202116:46
What Is A Landing Page & Why Do You Need One

What Is A Landing Page & Why Do You Need One

If you've been doing online advertising or you are working on starting out, you might have come across the term “landing page” everywhere. But what exactly is a landing page? What makes it different from any other page? Why are landing pages so important?

In this episode, Johnstone and Joey provided insights that will give you a solid understanding of landing pages and how to use them to improve your online marketing.

In digital marketing, a landing is specifically designed to receive and convert traffic from an online marketing campaign.

Leave your questions or contributions in the comment box.

Apr 08, 202107:52
What Is SEO & Why Does It Matters

What Is SEO & Why Does It Matters

SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

Including SEO into your content marketing strategy is very important. Johnstone and Joey explored why you need to include this in your content strategy and the benefits that come with it.

It takes time, knowledge of SEO, and successful implementation of the desired on- and off-page SEO factors to optimize your website for high rankings in search engines. If the collective power of your site or an individual page’s SEO is more powerful than all others, with regards to a specific query, you’ll rank #1.

Feb 25, 202108:32
How To Build And Start A Profitable Podcast

How To Build And Start A Profitable Podcast

Content marketing comes in many different shapes and sizes. Creators like you have a lot of options: blog posts, social media updates, visuals, video, slide decks, and even more. You can even add podcasting to this mix.

Recently, big companies like Twitter & Spotify acquired some podcasting platforms, is the future of marketing audio? Is podcasting a great path to building thought leadership in your industry?

In this episode, we explored the processes of starting and building a profitable podcast.

Feb 17, 202111:27
Who is Zhibo Digital?

Who is Zhibo Digital?

Digital marketing in the words of Seth Godin is about building, nurturing, and engaging. Zhibo Digital uses a wide range of digital tools and strategies to build and sustain a good image for a company, organization, or brand through planned publicity campaigns and PR activity.

We have successfully implemented campaigns for international brands. Zhibo Digital is also committed to helping small and medium scale businesses to grow.

In this episode, we shared the background story of the agency as well as our services and activities.

Ever wondered what Zhibo means? You will get to know while listening.

Feb 10, 202111:10
A Beginners Guide To Social Media Management

A Beginners Guide To Social Media Management

For newbies who have just begun their online journey, learning the best ways to increase brand awareness, improve traffic and ranking is of utmost importance. There are many best practices that can help you achieve success in the online world such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), blog marketing and more.

However, one of the most cost-effective internet marketing techniques that can deliver result in a very short amount of time is Social Media Marketing (SMM).

SMM is a tried and tested marketing method that can help improve your brand’s visibility as well as help increase your site’s traffic and ranking. Moreover, it is also the best way through which you can be in constant touch with your existing clients as well as garner new leads for your business. In this episode, Johnstone and Joey shared strategies that every budding social media manager should learn and know.

Dec 18, 202006:53
How To Learn On Social Media

How To Learn On Social Media

Social media has a lot of content that you can consume but if you are not intentional with the way you position yourself to access this content. This has to do with who you follow because the contents that appear on your timeline are determined by who you follow. 

We explored the ways that will enable you to maximize social media as a school instead of just seeing it as a playground.

Dec 10, 202007:49
Why You Need to Prioritize Inbox Etiquette

Why You Need to Prioritize Inbox Etiquette

Social media etiquette refers to the guidelines that companies and individuals use to preserve their reputation online.

As social media channels have evolved to become one of the primary ways people communicate in the modern world on a daily basis, typical social rules are finding their way into digital environments.

Just as social etiquette dictates how people behave around others in the real world, social media etiquette revolves around online guidelines to follow.

In this episode, Johnstone and Joey shared ideas you can leverage to preserve your online reputation

Dec 04, 202013:38
Digital Tools That Can Boost Your Productivity

Digital Tools That Can Boost Your Productivity

Everyday as content creator, we continue to strive to be consistent with the promise we’ve made to our audience through our brands.

Technology has played a core role in ensuring our consistency and productivity as a creative and as well enhancing the quality of our work.

In this episode, we shared with you some  digital tools that can boost your productivity.

These tools might not be all that we have in our various apps stores but they are very good to work with.

Kindly share your thoughts with us in the comments section, you can also send us a mail via podcast@zhibodigital.com.ng.

Nov 04, 202011:16
Why Do Blogs Fail?

Why Do Blogs Fail?

There’s a simple reason that most bloggers fail. They give up. They start with big plans and high hopes, but they never budget the time to make it sustainable. They’re set up to fail before they begin.

A blog can grow an audience (and a business) without a big outlay of cash but it takes time.

Aside time, Johnstone and Joey explored other reasons why most blogs fail.

Send in your comments to us via the comment box or podcast@zhibodigital.com.ng

Oct 13, 202011:05
How To Create A Content Strategy

How To Create A Content Strategy

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it's up-to-date, innovative, and engaging for your customers, no matter when or how they intend to buy.

After all, you've got more competition than ever.

This episode will equip you with the tools and strategies you need to create topnotch content.

What did you learn? Share with us in the comment box or send us a mail via podcast@zhibodigital.com.ng 

Oct 07, 202008:55
Critical Tips That Refine your Digital Strategy

Critical Tips That Refine your Digital Strategy

With this constantly changing environment, marketers should look to continuously update and refine digital marketing strategies so as not to become stale or lost in the noise.

In this episode, we explored 5 ways marketers can re-evaluate digital marketing objectives to maximize impact and results.

Get access to our latest episode by tapping the subscribe button. Send your comments to podcast@zhibodigital.com.ng

Oct 02, 202011:05
How To Stay Visible Online

How To Stay Visible Online

Often times, one of the challenges that come with digital positioning is sustainability.

Johnstone and Joey discussed strategies that you can apply to ensure a sustainable and valuable digital visibility.

Recommended Article:

A-Z of Digital Visibility: https://oakisnow.com/en/expertise/seo/online-visibility/ 

Leave a comment if you learned something, you can also mail us via podcast@zhibodigital.com.ng

Sep 23, 202006:48
Why You Need Digital Visibility As A Brand
Sep 23, 202006:52
5 Things To Consider Before Starting An Online Business

5 Things To Consider Before Starting An Online Business

The ZHIBO Digital Podcast is a weekly digital productivity podcast th5at will equip you on how to maximize digital tools for impact, influence and income.

Every  Wednesday, Johnstone and Joey will bring you educative and informative content that will enable you to effectively position your brand for digital visibility.

Don't miss an episode, subscribe to the podcast via www.zhibodigital.com.ng/podcast

Do you have any topic you want us to enlighten you about? send us a mail: podcast@zhibodigital.com.ng

Sep 23, 202009:53
Podcast Trailer

Podcast Trailer

The ZHIBO Digital Podcast is a weekly digital productivity podcast that will equip you on how to maximize digital tools for impact, influence and income.

Every  Wednesday, Johnstone and Joey will bring you educative and informative content that will enable you to effectively position your brand for digital visibility.

Don't miss an episode, subscribe to the podcast via www.zhibodigital.com.ng/podcast

Do you have any topic you want us to enlighten you about? send us a mail: podcast@zhibodigital.com.ng

Sep 23, 202004:56