Added Value Podcast

Welcome Johanna Voss to the podcast! Johanna has been in the influencer marketing industry for over 10 YEARS and represents mostly women of color. Diversity in influencer marketing is so important because everyone deserves to be represented, and there isn't enough conversation and focus on diversity, equity + inclusion in influencer marketing. We're proud to share this message and chat about everything she's learned from 10 years in the industry on today's episode!

We also talk about:

• How she met her first clients
• The value of having a manager
• How to negotiate
• How to bridge the gap between brands and influencers when you have a manager to encourage that personal relationship
• Evaluating results and reporting back to brands
• BTS of being a solopreneur
• The importance of different revenue streams
• Representation in the influencer industry
• “Soft pitching” and the best way to introduce clients to a brand
• Her compensation structure
• How she organizes deliverables for each campaign with each of her clients
• Connecting with people in your community

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In case you were wondering - yes, it is extremely intimidating to stand next to those abs and no, you won’t find more genuine, humble or toned content creators than this pair.

Although her first cooking experiment was a complete disaster, passion persevered for Erica of @bowlobsessed. With time and some help from Martha Stewart Magazine, Erica taught herself the do's and don'ts of the kitchen and has generously shared that knowledge with the world through her Instagram account. Erica has grown through serving her audience with easy, simple recipes and how-to videos that make cooking feel more accessible to the busy modern woman. In this episode we talk about how she fell in love with cooking, the amazing opportunity that pushed her out of her comfort zone, the most rewarding part of starting her Instagram, the importance of sharing your vulnerabilities and NOT playing the comparison game. Listen and learn how to be an invaluable brand partner and climb to that 10K goal in less than a year!

Calling all dog lovers, weird nerds and fashionistas. I’ve been excited about releasing this episode for over a month and I don’t think it’ll take long for you to understand why. Carson Love is a personal stylist, pet lover and content creator located in Nashville, TN. Some themes we cover are how to create a brand on instagram that’s both personal and professional, how incredible and interconnected the blogger community is in Nashville, how she has gotten to collaborate with some of her favorite brands on Instagram and packing for travel tips.  We also discuss how to cohesively integrate trends into your personal style, the process she takes her clients through when auditing their closets, her recommendations for where to look to stay on top of the latest trends, how fostering dogs has positively impacted her life and so much more. You definitely want to listen to the very end to hear who her dream clients are and why she feels personally victimized by Amy Schumer. 

I thought it was only appropriate for my tenth episode to go back to the beginning and hit you with a solo episode! I haven’t released one in a while but there’s so much to catch up on in the influencer and social media space that I've been wanting to discuss with you all - like this hot topic: what if you could no longer see the number if likes a post gets on instagram?

Maybe I should frame it this way - what if you never got that rush of dopamine after an intense workout? Would it still feel worth it? Would it keep you coming back time and time again early in the morning when you really didn't want to but knew that amazing feeling was waiting for you on the other side? Would you still show up?

At the Facebook F8 Developers Conference on April 30th and May 1st of 2019, Instagram announced it would begin testing a feature that would hide the number of likes a photo or video gets from everyone but the creator. Instagram chief Adam Mosseri announced “We want your followers to focus on what you share, not how many likes your posts get.”

In this episode I discuss the good, bad and the ugly of this potential update. I talk about a few main points from both sides of the argument and offer solutions for how content creators can bypass the harmful affects this change could place on the Influencer Marketing industry.

Right now the feature is only being tested with users in Canada, and it’s still unclear whether or not Instagram will actually move forward with the update.

What's your take? Should Instagram move forward with this update? Comment and let me know!

Let's be friends!

Get ready to get inspired, y'all! My interview with my boss and newly engaged Bailey DuMont is HERE, and she's going to knock your socks off with her impressive knowledge on all things social media and influencer marketing.  Bailey has been a part of the influencer industry since 2015, so she has had a front row seat to the evolution of the industry over the past 4 years.  In this episode we chat about what is going well in the influencer industry, where brands fall short, opportunities for influencers to attract more brand collaborations and build lasting partnerships, working with worldwide health guru Dr. Josh Axe, hitting the 100k mark on Instagram and her potential wedding hashtags. Whether your on the brand or influencer side I know you're going to get so much value from this episode! 

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On this rouge episode I saw an opportunity when my best friend since 6th grade came by to tell me all about her recent experience at a silent 7-day meditation retreat. Not only is she the smartest, most generous and impressive human I know, she has taught me so much about what's truly important. We chat about what it’s like being a social justice advocate,  agnostic future meditation instructor who grew up wanting to me a nun and a 2 Enneagram personality type. This episode reinforces that influence is NOT measured by Instagram follower count - but by fearlessly living your purpose and unique truth. Keila is the Field Director at the Tennessee justice center - one of the nation’s leading non-profit legal advocacy firms focused on helping TennCare enrollees access the health services to which they are entitled. She leads TJC’s Advocacy Team, whose mission is to protect and expand Medicaid and to work toward universal health coverage.  

Resources mentioned in this episode: 

Hardcore Zen by Brad Warner 

The Sacred Enneagram: Finding Your Unique Path to Spiritual Growth by Christopher L. Heuertz  

Insight Timer (social meditation app) and Imagine Clarity (subscription based meditation app) 

Intro to meditation group: One Darma Intro to Meditation or Wild heart Meditation Center (Nashville) 

 Tnjustice.org

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I'm so excited to introduce you guys to my PIC, ride or die and day 1 doll, Elizabeth Teel. We've been through it ALL and have learned so much that we are pumped to share with you. Have you ever wondered how you can break into social media at a major brand? Not sure how to bridge the gap between your experience and passion? This episode gives you some insight into what led us to Influencer Marketing, the mistakes and lessons we learned and what makes this job so special.

What's in my fanny pack:

Last year was rough for me. I went from the top of my career game to feeling fresh out of college and had to completely redirect the course of my life. It was humbling, terrifying and every bit as challenging as you’d expect. But those hardships have made me appreciate where I am today so much more than if it had been easy. I’m ready to talk about everything I learned about myself and about life in the process. It’s not always sunshine and rainbows when you’re your own worst critic, and I share with you how I’m keeping my self-talk positive vibes only from now on :)

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Influencers- I got you! Today I'm breaking down what to say and where to say it to get noticed by brands. We go into detail about 5 tips for your pitch and 5 places you can go to connect with the gatekeepers to brand collabs. PLUS: Hear about the podcasts I'm digging right now and how to get your hands on my FREE reach out template :)  

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I’m so excited to finally set you guys up with the framework to begin reaching out to influencers! In the episode I share my tips on staying organized, where to find influencers to match your brand and how to connect with them. After this episode you should feel confident in taking the first steps to creating relationships with influencers and partnering with them to spread the word about your business!

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We're going deep into a crucial part of your influencer marketing strategy - identifying your brand's goal. This is the most important step in creating a successful campaign for your brand and determines what types of influencers you'll work with, what you'll be able to offer and what you'll need from the collaboration. See below for the articles I reference in this episode :)  Find me on Instagram and let me know what you learned! @julesthmpsn Understanding Influencer Marketing And Why It Is So Effective Influencer Survey by AspireIQ Influencer Marketing 2019 : Benchmark Report [+Infographic]

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We think we know everything about Influencers we follow. And while yes, they share a lot of their lives on social media, there’s so much we don’t see behind the scenes. I hope you come out of this episode with a new perspective and appreciation for the these incredibly talented & hard working entrepreneurs.

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Come explore the Wild West of influencer marketing with me! In this episode I let you know what problem I’m trying to address in the industry and how I hope this podcast can make a positive difference. Would love to hear your feedback & any questions you may have for me to answer in subsequent episodes. Thanks for listening! 

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