Women in Influencer Marketing

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Feb 06, 202401:10:10

We Need More Fun in Marketing

Today we’re speaking with Amanda Mizrahi of Edelman.
Amanda is a nine-year Edelman veteran on Edelman’s digital team. During her time at the company, Amanda has had the chance to work with a wide variety of clients and industries from technology to retail. Amanda has extensive digital account experience working on some of Edelman’s biggest integrated accounts such as Adobe doing work to create fully integrated campaigns aimed at bringing earned, owned, influencer, and paid media together to tell one holistic story.

Amanda leads the TJX Influencer team and has nine-plus years in the influencer marketing space. Amanda works with her clients to create fully integrated campaigns that bring earned, owned, and influencer programs. Her clients have included Samsung, HP, PayPal, Microsoft, Starbucks, Nestle, Barilla, Wacom, Adobe, and more.

Before her time at Edelman, Amanda worked for the fashion company HMX where she started the brand's social media channels and dipped her toe into merchandising and planning/ allocation. Amanda has a Bachelor's in Business Administration and a minor in communication from the George Washington University School of Business

Connect with her:

https://www.instagram.com/amandaemizrahi/

https://www.linkedin.com/in/mizrahiamanda/

Timestamps

[00:00:23] Podcast event expansion and ambassadors.

[00:06:19] Young Amanda's aspirations.

[00:09:46] Women in male-dominated industries.

[00:14:38] Resetting work-life balance.

[00:18:30] Working across different time zones.

[00:21:17] Job search and networking advice.

[00:25:23] Women leaning into opportunities.

[00:28:06] Trying different roles at agencies.

[00:34:21] Working with big brands.

[00:38:26] Getting on their radar.

[00:41:29] Reputation and recommendations.

[00:45:24] Pitching outside the box.

[00:47:28] Thinking beyond sponsored posts.

[00:50:57] AI-driven tools in influencer marketing.

[00:55:05] Artists as influencers.

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Jan 30, 202459:24

Creators' Attorney Explains How Creators Can Make Big Money

Today we’re speaking with Tyler Chou, The Creators Attorney.

Tyler Chou, known as "The Creators Attorney," articulates her life’s calling to protect and support creators. From a 15-year career as an entertainment and transactional attorney in Hollywood to founding Tyler Chou Law for Creators.

This episode directly addresses YouTube creators, acknowledging their role in a movement for positive change. Creators are prompted to think beyond view and subscriber counts, focusing on building 7-figure businesses through diversified revenue streams.

Tyler shares insights gained from assisting clients in creating 6 and 7-figure courses, underscoring the potential for creators to move beyond traditional income sources. The article resonates with the ethos of empowering creators to transition from reliance on AdSense and brand deals to more expansive business models.

The personal journey recounted by Tyler emphasizes the alignment of her work with her values and her commitment to protecting those creators who, in their pursuit of beauty, creation, and education, create without the promise of fame or fortune.

This episode weaves in a broader societal perspective, imagining a future where creators are compensated for their work in a way that aligns with their values. It highlights the Creator Economy's current and projected value, challenging traditional media to recognize the significance of creators in shaping the cultural landscape.

Tyler Chou positions herself not only as an attorney but also as a confidante, coach, and cheerleader for creators which draws a parallel between creators and the soul of humanity, emphasizing their need for protection and support.

Connect with her:

https://www.youtube.com/@TheCreatorsAttorney

https://www.instagram.com/thecreatorsattorney/

https://www.linkedin.com/in/thecreatorsattorney/

Timestamps

[00:02:23] Humanizing the job board.

[00:05:23] The creator economy and law.

[00:08:01] Listener recommendations and interview opportunities.

[00:13:22] Pursuing a practical career.

[00:16:00] Starting a YouTube channel.

[00:19:10] The power of YouTube channels.

[00:24:26] Starting a YouTube channel.

[00:26:52] Protecting and supporting creators.

[00:30:24] Giving away valuable knowledge.

[00:34:56] Taking creators to the next level.

[00:37:23] Monetizing through courses and membership.[00:41:06] Working with multiple creators.

[00:44:18] Incorporating and employment contracts.

[00:48:10] Hiring an assistant

[00:53:06] Firing difficult clients.

[00:54:36] Contracts and management issues.

[00:58:10] Termination provisions and pitfalls.

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Jan 23, 202459:38

Contract AI and Building the Next Successful Company in the Creator Economy

Today we’re speaking with Elizabete Ludborza of Kaveat.

Head here and mention Jessy at WIIM to get a free trial.

https://calendly.com/elizabete-ludborza/meet-kaveat?month=2024-01

Kaveat is an AI-powered contracting platform that simplifies and automates the contract lifecycle for media & entertainment companies, empowering businesses to efficiently process contracts and gain a competitive edge through data-driven insights, industry benchmarks, and automatic AI-redlined contracts. Their clients include an Endeavor group company and other leading talent management agencies.

Connect with her and Kaveat

www.kaveatapp.com

www.linkedin.com/company/kaveatapp/

www.instagram.com/kaveatapp/

www.tiktok.com/@kaveatapp

Elizabete Ludborza

https://www.linkedin.com/in/elizabeteludborza/

https://www.instagram.com/elizabetel/

https://www.tiktok.com/@elizabetel

Timestamps

[00:02:06] AI-driven contract review tool.

[00:10:35] The creator economy and influencers.

[00:11:48] Missed opportunity in Latvia.

[00:15:30] Predatory contracts in modeling.

[00:19:20] Female domination in the creator economy.

[00:23:09] The challenges of immigrating.

[00:26:03] Importance of resilience

[00:30:37] Gender gap in VC funding.

[00:34:23] Building a supportive community.

[00:37:59] Female founder communities.

[00:41:37] Signing incredible customers.

[00:46:49] Building in the creator economy.

[00:49:05] Pivoting in your business.

[00:53:40-00:53:51] A special offer for listeners.

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https://www.linkedin.com/in/cheyennebrink

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Jan 17, 202455:53

Affiliate Marketing Resurgence

Today we’re speaking with Blagica Bottigliero of Zlato and Bottles Nation. Connect with her: Instagram: http://www.instagram.com/Blagica X: http://www.twitter.com/@Blagica Threads: https://www.threads.net/@blagica Blagica Bottigliero, is an Emmy-winning digital marketing expert with over 25 years of experience in the industry, beginning with her early work of helping Maytag transition online. Her career has been defined by leading digital transformations across various sectors. Currently, as the Founder and Principal of Zlato, she specializes in providing strategic digital and affiliate marketing guidance. She engages deeply with client teams, offering not only training but also hands-on execution support. In this role, she integrates herself into the team, applying her expertise to drive success in digital communications strategies and affiliate marketing initiatives. She served as the Director of Affiliate Marketing at JEB Commerce. There, she implemented a comprehensive strategy that merged Public Relations, Digital Marketing, Content Creation, and Commerce. This role was pivotal in reshaping the agency's approach and offerings, demonstrating her ability to drive innovative and effective marketing solutions. As Head of Marketing & Partnerships at Bottles Nation, she led a significant digital transformation, managing over 1,000 virtual events and generating $1M in revenue within a year. Her global expertise was further expanded at ModSquad and Motorola Mobility, where she managed international teams and navigated complex global communication challenges. Additionally, her tenure at Orbitz contributed significantly to their online marketing strategies, enhancing her experience in the travel and e-commerce sectors. At Edelman Digital, she played a key role in integrating digital marketing with traditional PR, establishing new industry standards. This experience sharpened her ability to merge cutting-edge digital strategies with traditional marketing practices. Her broad experience, spanning from startups to multinational corporations, enables her to skillfully manage complex marketing environments. As a seasoned keynote speaker, she's shared insights at forums like TEDx, SxSW, and AllWeb. Passionate about continuous learning, she actively explores new trends, such as AI, to stay at the forefront of marketing innovation. She welcomes and embraces change, constantly seeking to shape the digital narrative of brands. She is an avid volunteer in her community. She is also an advocate for green technologies and electric vehicles. A born and bred metro-Detroiter, she has the pulse and grit of the Midwest , mixed in with international experience and knowledge. [00:00:00] Resurgence of affiliate marketing. [00:04:18] Planning for the new year. [00:07:01] Affiliate marketing origins and evolution. [00:10:18] The rise of affiliate marketing. [00:13:50] Affiliate marketing and BuzzFeed. [00:14:47] Privacy concerns and affiliate marketing. [00:18:15] The evolution of influencers. [00:22:07] Influencer concerns on affiliate marketing. [00:22:47] Patience in affiliate marketing. [00:28:02] Different affiliate marketing networks. [00:28:13] Affiliate marketing networks. [00:33:22] Pressure and Expectations in Influencer Marketing. [00:35:52] Scaling in digital marketing. [00:40:43] Mistrust in influencer partnerships. [00:42:42] Influencer marketing trends. [00:47:27] Influencers exploring affiliate marketing. [00:50:22] Balancing motherhood and career. [00:53:58] Women in the digital technology space. [00:58:10] Teaching the importance of self-care. [01:00:53] Balancing work and motherhood. [01:04:01] Parenthood and motherhood challenges. [01:08:28] Looking forward in my career. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

Jan 09, 202401:11:49

Sensitive Influencer Stories (and how to share them)

Today we’re speaking with Georgina Whalen of One Medical.

Connect with her:

gwhalen@onemedical.com

https://www.linkedin.com/in/georginawhalen/

Georgina brings over fifteen years of experience in the influencer marketing industry as an agency partner, tech strategist, startup consultant, and media maven, and now drives the influencer program at Amazon-owned One Medical. Having gotten her start as a creator herself, Georgina leads each program with intention and empathy, using her innate abilities to draw out impactful stories that allow brands to connect in a meaningful way. Georgina serves as a guest lecturer at Tisch and NYU, founded and leads The Influencer Marketing Masterclass; a guided cohort for those wishing to plan, execute, and analyze successful influencer campaigns, and has served as an industry advisor for The Clorox Company, Localeur, and Petal. Throughout her tenure, Georgina has worked with clients and strategic partners like Procter & Gamble, Kraft Heinz, Nike, Reebok, Land Rover-Jaguar, LEGO, Hilton, Google, Whole Foods, Lexus, Verizon, HelloFresh, Apartment Therapy, Ford, BEHR, Albertsons, Dyson, and more.

[00:05:34] Working with long-term creators.

[00:08:51] Increased budget and opportunities.

[00:10:49] Experimentation in influencer marketing.

[00:12:31] Challenges in campaign coordination.

[00:15:54] Evaluating successful content.

[00:20:11] Creator Onboarding and Relationship Building.

[00:24:15] Personal and impactful content.

[00:26:11] Shifting strategy and KPIs.

[00:31:26] The power of social sharing.

[00:33:33] Shifting creator landscape and support.

[00:38:36] Starting the Change Process.

[00:43:26] Working with a spouse.

[00:46:23] Niche cookbook for couples.

[00:49:53] A wonderful book coming out.

Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join

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Join our Creator Only Private Facebook Group:

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Jan 02, 202451:05

Launching a Management Company is Messy & Magical

Today we’re speaking with Cheyenne Brink of Brink Talent Management.

Connect with her:

https://www.instagram.com/brinkmgmt/

https://www.instagram.com/cheyvenuti/

Cheyenne Brink Venuti is the founder of Brink Talent, a boutique management company representing the next generation of digital creators. Cheyenne has been working with talent for nearly 10 years and currently resides in Philadelphia, PA.

[01:55] Launching a management company.

[07:13] Professional journey and career trajectory.

[11:48] Venturing into working with creators.

[14:52] Career transition and unexpected challenges.

[17:49] Acquisitions and career transitions.

[20:14] Emotional rollercoaster of job loss.

[24:31] Being vulnerable and finding support.

[26:25] Starting a management company.

[00:29:46] Starting a new business.

[32:50] Outsourcing and growing the business.

[36:39] Soft skills and relationship building.

[41:07] Branding and personal style.

[45:39] Hiring and expanding the roster.

[48:50] Women using intuition in business.

[53:27] Influencer economy and decorating

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Don't forget to follow us on Instagramhttp://www.instagram.com/iamwiim

Dec 26, 202355:41

How to Survive (and Thrive!) After Lay Offs

Today we’re speaking with Brooks Miller of Edelman.

Connect with her:

https://linkedin.com/in/brooksdennardmiller/

https://instagram.com/brooksied

https://twitter.com/brooksied

Brooks Miller has been working in the Influencer Marketing industry since 2015. Currently, she is the EVP of Influencer Marketing at Edelman, based in New York. Previous to Edelman, Brooks was at Twitter for 7.5 years, leading the US Creator Content Strategy & Execution team, which focused on collaborating with the internet's top influencers and artists to make best-in-class content for Twitter's advertisers. Before her life was peppered with #sponsored and #ad, she was an account manager at creative agencies like Barrett Hofherr (fka barrettSF) and 72andSunny. Brooks has won multiple Shorty awards and her work has been featured in AdWeek and AdAge.

[03:53] Launching a membership for creators.

[09:16] Elon Musk's children's names.

[11:30] Moving back to New York.

[14:04] Layoffs and company acquisition.

[17:37] Keeping work and personal separate.

[20:47] Longevity in the workplace.

[25:10] Using your Rolodex.

[26:37] Taking a Beat

[29:28] Limitations of working with influencers.

[33:44] Concerns about influencer partnerships.

[36:37] Understanding the value of influencers.

[40:15] Censoring and authenticity in branding.

[41:59] Vetting process and brand sensitivity.

[44:23] Utilizing influencers for consultation.

[47:38] Influencers as trusted advisors.

[51:57] Creating camaraderie in the industry.

[53:14] Sharing stories of resilience.

[57:27] Tune in next week.

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Dec 19, 202357:32

Q4 Management

Today we’re speaking with Lindsay Pierce of Estate Five.
Connect with her:
Instagram: @lindsaypierce_, @estatefive
LinkedIn: www.linkedin.com/company/estate-five-media/
Lindsay Pierce is a trailblazer in influencer marketing and management, redefining brand-to-talent relationships in an ever-changing industry. With a dynamic background that spans from revolutionizing Martha Stewart's media brands to orchestrating celebrity collaborations for L'Oreal Paris with global icons like Viola Davis, Celine Dion, and Camila Cabello, Lindsay's visionary approach has helped reshape the talent landscape. A graduate of the University of Missouri School of Journalism, her career is punctuated by a relentless pursuit of innovation and a laser-focused dedication to driving brand revenue. As the Vice President of Talent Management at Estate Five Media, Lindsay spearheads a growing talent team, propelling 120 creators to new heights of success while transforming their digital platforms for sustained profitability.

[01:18] Holiday merch and gift lists.
[06:36] Career trajectory in influencer marketing.
[07:15] Martha Stewart and talent management.
[13:04] Emotional intelligence in influencer marketing.
[14:31] Kindness and human connection.
[18:44] Passive income in affiliate marketing.
[22:30] Creator versus influencer distinction.
[27:10] Elements of campaign strategy.
[29:16] Influencers and brand partnerships.
[34:34] Misrepresentation in talent management.
[37:24] Establishing business friendships.
[41:01] The pressure of management.
[46:44] Burnout and mental health.
[47:12] Burnout in the industry.

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Dec 12, 202350:06

Be a Better Negotiator

In this episode, we discuss the art of negotiating and the importance of approaching it with humanity. Whether you're swamped with work or finding it hard to connect with clients during ta busy Q4, join me as we discuss valuable insights on being a better negotiator.

[05:39] Negotiating influencer brand partnerships.

[08:07] Exclusivity and product categories.

[11:44] Infusing humanity into negotiations.

[15:45] Joining our collective.

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Dec 05, 202316:02

6 Suggestions to End The Year Right

Hey there, Wonderful listeners! I've got some exciting news to share! I'm beyond thrilled and wanted to express my happiness and excitement to all of you. Join me in this episode filled with joy, love, and a personal touch as I share this exciting chapter in my life. Thanks for being part of this journey with me! With no further a do here are 6 Suggestions on how to end the year right.

[00:29] The News!

[05:40] Investing in the stock market.

[10:20] Opening up and being yourself.

[13:09] Spending time with animals.

[18:45] Eliminating stuff from your life.

[21:12] Eliminating clutter for positive change.

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Nov 28, 202323:07

The College Club for the Creator Economy

In this podcast, the host Jessy Grossman interviews Dylan Huey and Julia Conoscenti of Reach.

Reach is the first and only social media club that started at USC and is now part of over 50 universities around the country. But they're more than just social media. At Reach, they've created a community for content creators, digital marketers, influencers, actors, and anyone interested in entertainment and social media. They host creator workshops, influencer content days, student socials, guest speakers, and more.

They give creation-focused students insight into the growing entertainment and social media worlds and the world of content creation.
At just 21, Dylan Huey has become a successful content creator, musician, entrepreneur, host, speaker, innovator, and leader in the entertainment, social media, and technology industries. As a creator, he has garnered over a million cumulative followers on social media under his moniker and stage name, Rodin’ Flash. In addition, he has previously managed other creators with followings over 100M. Currently, he is a University of Southern California student studying business administration and minoring in the music industry. At USC, he runs the first and only content creator club at any university, REACH, which has since expanded to 50+ campuses, including UCLA and Duke University.

Julia Conoscenti, born in Thousand Oaks, California, faced early challenges including anxiety and her parent's divorce but found solace and strength through her passion for acting. Introduced to the craft at a young camp, she blossomed into roles from musicals to commercials, eventually starring in a Nickelodeon Special and FOX's Rosewood. Transitioning to the academic world, Conoscenti pursued Journalism and Cinematic Arts at the University of Southern California, where she embraced writing, working on her introspective novel, "Behind the Scenes." Drawing from her life in entertainment, she aspires to delve into behind-the-scenes roles while highlighting the value of self-compassion."

[01:54] Reach organization's success.

[04:32] Intimate gatherings and connections.

[08:45] State of the Union event.

[14:44] Finding a sense of belonging.

[17:29] Reach demographic and growth.

[20:01] Unique pitch challenges.

[23:19] Growing on Instagram vs TikTok.

[28:38] The mental health aspect.

[31:15] Impact of social media.

[34:11] Creative burnout and self-happiness.

[37:55] Active members and their achievements.

[43:47] Growing and reaching more students.

[45:30] Expanding collaborations with universities.

[49:27] Getting involved with Reach.

[51:22] Sharing the podcast.

Connect with REACH:

Website: https://www.uscreach.com/USC REACH Instagram: https://www.instagram.com/uscreach/REACH NATIONAL Instagram: https://www.instagram.com/reachnatl/

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Join Our Upcoming Event:http://iamwiim.com/tech

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Nov 21, 202351:40

3 Tips for Better Networking

In this podcast, I challenge the conventional term "networking," finding it outdated and anxiety-inducing. I propose alternatives like "community" or "partnerships" for a more positive vibe. I emphasize the significance of getting personal, sharing aspects of one's life to foster genuine connections. I advocate for a mindset shift towards asking how I can help the other person, promoting a mutually beneficial approach. Lastly, I highlight the often overlooked practice of following up with personalized gestures to stand out in professional relationships, all while stressing the value of building authentic connections over time.[01:00] Redefining Networking

[02:00] Getting Personal for Authentic Connections

[05:00] Mindset Shift: How Can I Help?

[09:00] The Power of Following Up

[13:00] Rebranding Networking: Seeking Suggestions

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Nov 14, 202317:52

My Fertility Update

Today Jessy is sharing another update about her journey to motherhood. There are a lot of ups and downs but the hope is that if you are also on the journey, or decide to explore fertility treatments in the future, you feel less alone and more informed. Connect with her: http://www.instagram.com/jessygrossman Want to join WIIM's Membership? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim

Nov 07, 202334:11

Influencer Marketing Outside the US

Today we’re speaking with Gordon Glenister of Gordon Glenister Ltd.

Connect with him through: https://www.instagram.com/gordon.glenister/ twitter.com/gordonglenister Or visit https://gordonglenister.com/ In this episode, Jessy introduces Gordon Glenister, an international influencer marketing expert and founder of the influencer division at the Branded Content Marketing Association. Gordon shares his journey in the industry, from setting up the influencer division to writing a best-selling book on influencer marketing strategy. He emphasizes the importance of professionalism and best practices in influencer marketing, including clear communication, proper briefs, and timely responses. Gordon also discusses the future of influencer marketing, highlighting the rise of social commerce and the potential for influencers to become entrepreneurs and creative agencies.

[05:33] Men in influencer marketing. [10:08] Influencer marketing's unregulated nature. [13:14] The power of influencer marketing. [17:18] Representation and age diversity. [20:09] Payment terms and fairness. [24:32] Influencer campaigns and success. [29:06] Using influencers for product research. [31:15] Influencers as creative agencies. [36:03] Influencers at One Billion Summit. [39:31] Pet peeves in influencer marketing. [43:09] Developing a strong personal brand. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim Join Our Upcoming Event: http://iamwiim.com/tech Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators/ Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

Oct 31, 202344:28

YOUR Personal Brand is Important

In this solo episode of the Women in Influencer Marketing Podcast, we discuss the importance of prioritizing personal branding and positioning oneself as a thought leader. Jessy shares how she started her journey as an influencer and how she overcomes her fear of video recording by sharing her thoughts and ideas through various platforms such as podcasts, social media, and speaking engagements. Tune in to gain insights on personal branding in the influencer marketing industry.

[01:43] Overcoming stage fright.

[05:01] Comfort on stage and camera.

[09:27] Women supporting each other.

[12:00] Stellar panel moderators.

[17:01] Engaging the audience.

[22:25] Taking your space on panels.

[26:07] Prioritizing personal brand and thoughts.

[28:00] Influencer marketing and technology.

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Oct 24, 202330:31

How to Get Hired in Influencer Marketing

In this episode of The WIIM Podcast, we tackle a common question: How to land a first job in influencer marketing? Here’s some advice and observations based on Jessy’s experience in the industry. Tune in to learn valuable tips on standing out as a candidate, marketing yourself effectively, and breaking into the creator economy.

[01:14] Getting your first job.

[06:05] Networking and career advancement.

[11:01] Slow year for recruiting.

[14:59] Selling yourself in the market.

[17:01] Persistence pays off.

[21:41] Keeping up with industry trends.

Want to join WIIM's Membership?

Join our Creator Only Private Facebook Group:

Today we’re speaking with Samantha Merkin of FCB CHICAGO, Molly Tracy of VRAI DIGITAL, Aana Leech of Light Tricks, and Corinne Travis & Julian Greene of Flagship Connect with them: Samantha Merkin https://www.instagram.com/samantha.merkin/ Molly Tracy https://www.instagram.com/vraidigital/ Corinne Travis https://www.instagram.com/corinne.travis Julian Greene https://www.instagram.com/juliangreene Aana Leech https://www.instagram.com/ligthtricks In this episode of the WIIM Podcast, Here’s a view from the Chicago Live event as we discuss the current trend of scripted and heavily curated content in influencer marketing. questioning the effectiveness of the traditional face-to-face approach and exploring alternative ways to create engaging and authentic stories. We also give an update on recent events and interviews, emphasizing their commitment to providing valuable insights on influencer marketing and women in business. Tune in to hear their refreshing take on breaking free from the scripted narrative. Timestamps: [00:22] Breaking free from scripted content. [04:07] Personal branding and thought leadership. [09:32] Lollapalooza and professional memories. [11:08] F**K, Kill and Marry [15:18] Setting boundaries and being present. [19:29] Embracing imperfection and taking action. [21:21] The creator economy opportunities. [27:07] Combining Flat Fee with Affiliate. [29:30] Creator economy and starting out. [33:36] Test and learn period. [35:19] Influencers' valuable feedback. [40:32] KPIs in influencer marketing. [43:43] Influencers as OG influencers. [46:11] Influencer marketing as a strategy. [49:05] Influencers and product recommendations. [54:38] Lack of innovation for creators. [57:11] Brand pressure on returns. [59:11] Curated gift guides and consumer behavior. [01:04:24] Getting paid as creators. [01:08:04] Knowing your strengths as a creator. [01:10:16] Community-led commerce and trust. [01:14:09] Curated vs. Scale in Influencer Marketing. [01:17:36] Focusing on long-term brand relationships. [01:23:34] Killer YouTube commercials. [01:24:30] Validation of creators as businesses. Want to join WIIM's Collective? https://www.iamwiim.com/join Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: https://www.instagram.com/iamwiim

Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

Oct 17, 202323:00

Bet You Don't Know This About Me

During this week's episode, Jessy shares 9 little known facts about herself from fun-facts to personal shares. Connect with her: http://www.instagram.com/jessygrossman http://www.tiktok.com/@iamwiim Want to join WIIM? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim

Oct 10, 202320:57

Live from Chicago

Oct 04, 202301:27:36

Job Hopping

Today, we’re speaking with Lindsay Calabrese of The Arena Group.

Connect with her:

https://www.instagram.com/LindzeeeLee

https://www.linkedin.com/in/lindsaycalabrese/

Lindsay is a seasoned influencer marketing professional with a decade of experience in the field. They have successfully led award-winning influencer marketing strategies and long-term creator programs for some of the world's largest brands. In recognition of her expertise, she was named Social Media's Rising Star in the Events Industry by Event Solutions and one of the top 42 Most Passionate Business Women on Twitter by Huff Po.

In addition to Lindsay’s impressive career, she has a notable presence in public speaking. Over the years, she has participated in various industry events and conferences, sharing her knowledge and insights. In 2012, discussing and creating branding strategies using social media and translating social media efforts into sales. Her commitment to educating others about influencer marketing and social media. Join us, as Lindsay discusses how Job Hopping works in today's world.

[09:26] Lindsay's experience in the creator space.

[13:37] Job hopping is OK.

[16:11] Conflict of morals.

[19:11] Learning at an agency.

[23:09] Ageism in the influencer industry.

[29:08] Finding niche communities and subcultures.

[31:45] Understanding goals and objectives.

[35:14] User-generated content and UGC divisions.

[38:22] Salesmanship and the creator economy.

[43:29] Staying in the creator economy.

[47:43] Scaling relationships in creator economy.

[51:36] Partnering with creators.

[55:47] Creators at cultural intersections.

[58:26] Web3 and AI integration.

[01:15] AI-powered content creation.

[04:55] Get paid to learn.

[08:09] Multiple revenue streams.

Want to join WIIM's Collective?

www.iamwiim.com/join

Join our Creator Only Private Facebook Group:

www.facebook.com/groups/wiimcreators/

www.instagram.com/iamwiim

Sep 26, 202301:10:59

Surround Yourself With Winners

Today we’re speaking with Caitlyn Kumi of Miss EmpowHer. Connect with her: TikTok: https://www.tiktok.com/@caitlynkumi

LinkedIn: https://www.linkedin.com/in/caitlynkumi/ Instagram: https://www.instagram.com/caitlynkumi/ Article: essence.com/news/money-career/black-creators-nielsen Caitlyn Kumi is an Associate Product Marketing Manager at Google and the Founder of Miss EmpowHer, a women empowerment brand. During her junior year at UNC-Chapel Hill, Caitlyn founded Miss EmpowHer to help women of all shades and shapes feel confident and empowered. With Miss EmpowHer, Caitlyn hopes to inspire women to become the best versions of themselves and encourage women to support other women. Caitlyn is a lifestyle and education content creator who shares advice and tips for Gen Z women on TikTok and LinkedIn. Caitlyn received features in Forbes, Business Insider, and Good Morning America. Rates for brand deals, Diversity in influencer marketing Timestamps: [06:24] Building a multifaceted career journey. [11:05] Choose your friends wisely. [20:46] Work-life harmony is key. [21:33] Balance and intentional outsourcing. [25:55] Invest in your favorite creators. [31:25] Embrace your multifaceted identity. [40:13] Long-term partnerships with audience. [41:49] Brands should prioritize diversity in influencer campaigns [46:20] Missed opportunities in influencer marketing. [54:24] Network is key for success. [56:16] Promote and support each other. Check out Oversubscribe: https://oversubscribe.co Connect with Jessy: LinkedIn: https://www.linkedin.com/in/jessygrossman Instagram: https://www.instagram.com/jessygrossman Want to join WIIM's Membership? Check out our website https://www.iamwiim.com/join More Events - https://members.iamwiim.com/events Don't forget to follow us on Instagram https://www.instagram.com/iamwiim

Disclaimer: The opinions of Caitlyn Kumi, Founder of Miss EmpowHer, and content creator are not those of her company or previous employers.

Sep 19, 202358:09

How to Grow Your Consultancy

Today we’re speaking with Leslie Morgan of Morganglory Consulting/ The Candidly.

Connect with her:https://www.linkedin.com/in/leslie-morgan-4b48988/

Leslie Morgan joins us to discuss a wide range of topics. From LinkedIn and parenthood to growing a consultancy and affiliate marketing, Leslie is a Digital creative and business executive with over 15 years of experience working with brands, digital influencers, celebrities, and networks across multiple digital platforms to scale businesses, grow revenue, and build brands. GM and Founding Partner of The Candidly, a wellness brand for women who sort of hate wellness brands. Client highlights include Interim COO for Hank and John Green's Complexly, Operations Consultant for The Chosen, GM for Chad Wild Clay and Vy Quaint Spy Ninja Networks, and Consultant for Lightricks (SWOT analysis, partnerships, and overseeing editorial content strategy). Join the conversation as they delve into the world of influencer marketing and women in business.

Timestamps

[01:30] Affiliate marketing.

[06:48] Being a working mom.

[09:36] It takes a village to become a mom.

[11:23] Challenges of pregnancy and work.

[16:38] Struggles of motherhood and entrepreneurship.

[19:10] Enjoying the parenting journey.

[23:58] A wellness site for women who hate wellness.

[27:30] Acquiring first clients advice.

[30:29] Connecting and staying connected.

[36:40] Being true to yourself.

[39:12] Presence on LinkedIn

[43:22] Promoting oneself and self-confidence.

[46:30] Doing a video for yourself.

[49:13] The creator economy.

[52:48] Low barrier of entry.

[57:40] Optimizing influencer marketing relationships.

[01:01:36] Women's entrepreneurial success stories.

Connect with Jessy:LinkedIn: https://www.linkedin.com/in/jessygrossman

Instagram: https://www.instagram.com/jessygrossman

Chicago Meet Up - https://members.iamwiim.com/event/chicago

https://instagram.com/megsfrantz

Want to join WIIM's Membership?

Check out our website https://www.iamwiim.com/join

Don't forget to follow us on Instagram https://www.instagram.com/iamwiim

Sep 12, 202301:03:31

Can you trust management?

Today we’re speaking with Megan Frantz of Whalar.

Connect with her:

Helping creators navigate representation they can trust, Megan Frantz is an enthusiastic senior leader who builds robust partnerships, talent relationships, and entertainment for the digital media landscape.

Currently, Megan serves as a Senior Talent Manager at Whalar, a full-service influencer marketing platform, brand agency, and management solution on a mission to Liberate the Creative Voice and make advertising more effective through the inclusion of all creative voices.

Previously, Megan led Creator Partnerships at Patreon, the top platform powering membership businesses for over 200,000 creators, podcasters, musicians, and artists. Founded by creator and musician Jack Conte in 2013, Patreon has paid out $2 billion to creators to date.

She also served as the Director of Talent Partnerships at Group Nine Media (the Discovery-backed parent media company of Thrillist, NowThis, The Dodo, and Seeker). Here, Megan operated as the sole talent leader within the sales organization, building and executing branded campaigns with influencer programming across the four digital publishers.

Prior to Group Nine, Megan was the head producer on the Shorty Awards, the premier award show honoring the best of social media, where she built hundreds of robust relationships with the creators, celebrities, and Academy members recognized in the show.

[06:29] Animals being mistreated.

[08:11] A mysterious conversation.

[12:34] Being more human in influencer marketing.

[18:28] Whalar's secret sauce.

[19:10] Unique team structure and resources.

[23:01] Discovering Pickleball during lockdown.

[27:11] Protecting creators' mental health.

[31:25] Bad manager experiences.

[34:44] Managing talent in the modern day.

[37:14] Teaching creators professionalization.

[40:20] Organic content vs. branding.

[43:51] Subscribers supporting creators financially.

[49:55] Tools for email tracking.

[52:30] Setting email response boundaries.

[55:58] Diversifying income for creators.

[57:10] Patreon and Super Fans.

[01:01:20] The yearbook of social media.

[01:05:51] Pay-to-play awards.

[01:07:15] Award ceremonies and acknowledgment.

Check out Oversubscribe: ⁠https://www.oversubscribe.co/

Connect with Jessy:LinkedIn: https://www.linkedin.com/in/jessygrossman

Instagram: https://www.instagram.com/jessygrossman

Chicago Meet Up - https://members.iamwiim.com/event/chicago

LinkedIn: https://inkedin.com/in/jessygrossman

Want to join WIIM's Membership?

Check out our website https://www.iamwiim.com/join

Don't forget to follow us on Instagram https://www.instagram.com/iamwiim

Sep 05, 202301:08:56

Managing Emotions

In this episode, we discuss the importance of slowing down in conversations and taking time before responding. I’m sharing my experiences of how pausing and not reacting immediately led to better outcomes. I also highlight the significance of considering the emotions of both parties involved and how energy can impact the conversation. Join me today as we talk about how to manage our emotions.

[09:39] Handling high-stakes emotions.

[11:34] Ghosting in the workplace.

[15:31] Slowing things down.

[20:26] Masked emotions beneath anger.

[25:05] Have a dialogue with your peers

[30:40] Therapy and finding support.

[34:34] Toxic positivity.

Check out Oversubscribe: ⁠https://www.oversubscribe.co/

Connect with Jessy:

Instagram: https://instagram.com/jessygrossman

Chicago Meet Up - https://members.iamwiim.com/event/chicago

Want to join WIIM's Membership?

Check out our website https://www.iamwiim.com/join

Don't forget to follow us on Instagram https://www.instagram.com/iamwiim

Aug 29, 202336:33

How to Produce a Successful Live Event

Today we’re speaking with Jessy Grossman of WIIM.

In this episode of the WIIM Podcast, Jessy Grossman discusses steps on how to host a successful live event. She reflects on her early days of trying to do everything herself and emphasizes the need to delegate tasks to others. Jessy shares her personal experience of organizing events and how she eventually realized the importance of seeking assistance. Tune in to learn more about the benefits of getting help and how it can contribute to the success of your events and businesses.

Timestamps:

[04:23] Leave additional time.

[05:02] Create repeatable systems.

[06:15] Account for mix-ups

[06:43] Get help with event planning.

[09:04] Create a run of the show

[12:15] Overcommunicate

[13:53] Organize yourself

[15:08] Personally invite guests

Connect with the guests:

Ayomi: LinkedIn

Taylar: LinkedIn

Christie: LinkedIn

Check out Oversubscribe ⁠

Connect with Jessy:

Chicago Meet Up

More Events -

Want to join WIIM's Membership? Check out our website

Don't forget to follow us on Instagram

Aug 22, 202318:29

Live from NYC

Today we’re speaking with Jessy Grossman of WIIM, Taylar Barrington-Booker of Agency Cliquish, Ayomi Samaraweera of Canopy, and Christie Childers of Best Day Ever

After spending 3.5 years working in the Creator Economy, first at TikTok as the Global Head of Internal Communications and then at Jellysmack as Chief of Staff to the President, Ayomi is now a full-time startup founder building Canopy – an anonymous-but-verified platform for creators to crowdsource information and spill the tea in a safe space. As a TikTok Creator herself she has experienced the lack of transparency in the Creator Economy and is on a mission to democratize access to information and create a level playing field for Creators. She has been featured 5x in Business Insider as both a Founder and Creator.

Christie Childers is an Influencer Marketing and Brand Partnerships consultant based in New York City (and sometimes beyond) under her company entity, Best Day Ever. She plays all sides of the space managing a roster of 12 influencers, strategizing campaign activations for brands, as well as building her own fitness studio capitalizing on influencer marketing to drive foot traffic and new clientele.

As an early adopter of the creator-focused vertical, Christie’s expertise has evolved specifically to focus on creative directorial strategies, negotiating and upselling content usage packages and licensing deals, and using campaign performance data to draw conclusions about audience behaviors. This has extended her many opportunities to work with world-leading companies offering industry education, specifically rooted in trend-focused strategies where brands are often missing the mark in activating influencers and creators.

She is a global agencies alumni, an in-progress debut author, and overall a multi-hyphenate pursuant of creative endeavors that make people feel good. Her work ethic is honest, tenacious, and detail-oriented, and her goal is to make sure clients always have the best day ever!

Taylar is the Founder and Head of Talent and Partnerships at Agency Cliquish, a talent development and management agency dedicated to world-class representation for Black digital talent founded in Chicago, IL.

Agency Cliquish’s roster of compelling personal brands boasts a daily reach of 7.5 million across digital platforms. Under Barrington-Booker’s leadership, the agency has penned contracts for influencer marketing partnerships with brands like LVMH, Givenchy, YSL, Amazon, ULTA, Lincoln, Nordstrom, Nike, L’Oreal, Fenty, Neutrogena, Netflix, and hundreds more.

The strategically curated talent being managed by Agency Cliquish’s team of diversely-skilled Black women can be found across global streaming platforms like Hulu, Netflix, and TEDx, and featured in national outlets including CNN, Buzzfeed, PopSugar, 21Nintey, ESSENCE, and more!

Taylar is also a fierce advocate of diversity and inclusion in influencer marketing, a co-author for the published diversity charge #CreatorsforEquality, and a member of the diversity committee for Women In Influencer Marketing.

Timestamps:

[06:16] Biggest hurdle building in the creator economy.

[08:42] Things you wish you knew from the beginning

[12:48] Changing/Solving a problem in the creator economy.

[21:39] Impact of person branding on business.

[25:32] White space primed in the creator economy.

[29:40] Smaller brands have a place at the table with influencers.

[31:35] Future of influencer marketing.

[33:37] Starting Business Ideas.

[36:43] Influencer marketing getting to a performance-driven channel.

[38:47] Structuring day.

Connect with the guests:

Ayomi: LinkedIn

Taylar: LinkedIn

Christie: LinkedIn

Check out Oversubscribe

Connect with Jessy:

Chicago Meet Up - September 14

More Events - members.iamwiim.com/events

Want to join WIIM's Membership?

Check out our website

Don't forget to follow us on Instagram

Aug 15, 202352:02

My Journey to Motherhood

Today we’re speaking with Jessy Grossman of WIIM.

In this episode, let’s talk about the challenges of being open and transparent both in my personal life and on the podcast. Tune in to hear this honest, candid, and heartfelt journey as I share my experience of becoming a stepmother and navigating a divorce during COVID, my upbringing, and how it has influenced my approach to parenthood.

TIMESTAMPS:

[04:24] Stepmotherhood can be challenging yet rewarding.

[09:57] Stepparenthood is a challenging role.

[19:29] Age and fertility challenges at 36.

[28:35] Infertility can be a mind[32:04] Exploring acupuncture.

Check out Oversubscribe

Connect with Jessy:

Chicago Meet Up - SEPT 14

More Events

Want to join WIIM's Membership? Join Us!

Check out our website: iamwiim.com

Don't forget to follow us on Instagram:

Aug 08, 202333:49

Live from our LA Meetup

Today we’re speaking with Seema Tilak, an IP lawyer, and founder at Create LLP and Bianca Ker the Managing Director of EMEA at Tagger Media In this event, they discuss the increasing integration of AI in influencer marketing. They explore the potential benefits and drawbacks of using AI for content creation, highlighting the importance of authenticity and the unique storytelling abilities of humans. They also touch upon the legal implications of AI, such as personal rights issues. They conclude by expressing their excitement for the future of AI in influencer marketing while acknowledging the potential challenges that may arise. Tune in to gain valuable insights into the evolving landscape of influencer marketing and the role of AI. TIMESTAMPS [00:28] Authenticity and AI. [04:15] Behind the scenes of influencer marketing. [10:06] Who to f***, marry, kill - Instagram, Youtube or Tiktok [12:28] Online interactions and social media. [17:09] Next generation of women in the industry. [20:10] Aging out of influencer marketing. [24:02] Putting performance clauses in agreements. [27:22] The affiliate model. [32:10] Dodgers' successful decision during Pride Month. [36:59] Industry changes in recent months. [39:00] Investing in mid-nano creators. [42:19] Fans investing in creators. [49:18] Authenticity in influencer marketing. [52:32] AI in influencer marketing. [55:45] Virality clause in contracts. [01:00:38] Smart decisions about influencer marketing. [01:05:10] SAG AFTRA contracts and influencers. Check out Create, LLP Check out Tagger Media Connect with Bianca Instagram LinkedIn Connect with Seema: Twitter LinkedIn Check out Oversubscribe Chicago Meet Up More Events Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram

Aug 01, 202301:10:52

Reality TV Influencers

Today we’re speaking with Courtney Bagby Lupilin of Little Red Management. Courtney Bagby Lupilin, the CEO and Founder of Little Red Management, is the go-to talent manager for reality TV stars from shows on ABC, CBS, MTV and Netflix including The Bachelor Franchise, Big Brother, Love is Blind, and the Circle. A true fangirl turned entrepreneur, Courtney merged her passion for reality television with her acumen for advertising, communications, and digital media honed at the University of Colorado at Boulder. She began her career in the corporate sector at Oracle in San Francisco, managing internal communications and events. But a yearning for the celebrity side of influencer marketing led her to Los Angeles where she diligently volunteered her time and built relationships within the reality TV world before taking the bold leap to launch Little Red Management in 2019 at the young age of 25. Courtney's approach to influencer and celebrity brand management is rooted in her extensive knowledge of pop culture, her ability to foster impactful brand and talent relationships, and her unwavering commitment to helping her clients achieve their dreams. Courtney has activated partnerships for huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancome and more. Her passion for pop culture has been reinforced through her travels around the world, where she has discovered that music, TV shows, sports, and movies are the universal language that connects people from all walks of life. Courtney currently resides in Los Angeles, CA. TIMESTAMPS 07:21 - Path to influencer marketing, Launching company. 12:14 - Owning a Talent Management Company. 14:59 - Working with Reality Tv stars vs. Traditional Influencers. 19:25 - Successful model of an influencer. 21:33 - Representing Influencers who are on multiple platforms. 23:05 - Good partnerships for creators. 26:01 - Influencers loving every product. 31:20 - Brands willing to cater to reality star's extra needs. 33:12 - Delivering content on time. 35:35 - Transparency with clients concerning delivery time. 38:19 - Best quality of an influencer. 42:33 - Content creators getting attention from their dream brands. 45:47 - Representing Micro-influencers. 47:20 - Brands that work with Reality Tv stars. 48:38 - Overpricing. 54:21 - Mistakes Creators make when pursuing brand partnerships. 59:47 - Tips to Creators/Managers. 01:02:25 - Video quality for different types of content. 01:07:46 - Predictions. 01:13:34 - Video qualities for different types of content. Check out Little Red Management: Website LinkedIn Instagram Connect with Courtney: LinkedIn Instagram Connect with Jessy: LinkedIn Instagram Upcoming Events:

Chicago meet up

More Events Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram

Jul 25, 202301:24:13

How to Excel at Spend Efficiency

Today we’re speaking with Halie Soprano of Traackr.

Halie Soprano has spent the last 8 years of in the digital media and influencer marketing industry. Her career kicked off with a focus on social media content working for WeddingWire/The Knot where she grew the foundation for her career from organic and paid social media management before moving on to Under Armour, managing paid social media efforts and working on media partnerships before finally jumping into the beauty industry where she helped skincare brand Beekman 1802 build their social strategy and influencer programs from the ground up.

She soon realized influencer marketing and the world of beauty was where she belonged, which is how she found her perfect fit as a Senior Professional Services Consultant at Traackr. Traackr is the #1 influencer marketing software for data-driven marketers.

This mix of social, digital media, and influencer laid the perfect path for her current role where she now gets to work alongside some of the brightest minds in the beauty industry helping them bring their influencer strategy to life.

Check out Traackr:

Connect Halie:

Connect with Jessy:

Upcoming Events: NYC meet up Chicago meet up More Events

Want to join WIIM's Membership? Check out our website

Don't forget to follow us on Instagram

Jul 18, 202301:15:02

When to build your own company

Today we’re speaking with Jenny Heinrich.

Jenny is a global strategic storyteller with over 23 years of experience helping brands find the perfect balance across paid, earned, and owned channels + tactics to effectively and efficiently intersect and engage with the audience they’re trying to reach. She’s held leadership positions at Weber Shandwick, MSL Group, Edelman, and FINN Partners, and most recently Jenny was the EVP Head of Influencer, Entertainment, Talent & Music at Ketchum. She’s also an influencer marketing professor at DePaul University in Chicago where she teaches students in a first-of-its-kind course that she designed, helping develop the next generation of influencer marketers.

TIMESTAMPS

00:00:27 Brand safety limits risk-taking.

00:11:34 Think outside the box.

00:15:58 Balance control for creative impact.

00:21:19 Brands should focus on niche audiences.

00:23:11 Consistency and authenticity are key.

00:28:00 Always-on approach for influencers.

00:33:05 Fans can fund their favorite creators.

00:44:34 Choose a career you love.

00:48:36 Influencer marketing is rapidly evolving.

00:56:30 Infertility journey offers hope.

00:59:32 Connect with Jenny Heinrich easily.

Connect with her:

Check out Oversubscribe: oversubscribe.co

Check out Oversubscribe: ⁠oversubscribe.co⁠

Upcoming Events:

⁠NYC meet up⁠

⁠Chicago meet up⁠⁠

⁠⁠More Events⁠⁠

Want to join WIIM's Membership? ⁠⁠Check out our website⁠⁠

Don't forget to ⁠⁠follow us on Instagram

Jul 11, 202301:01:55

Should your employee have a side hustle?

Timestamps

[00:01:57] Should your employee have a side hustle?

[00:04:12] Event Approval Panic.

[00:09:42] Outlet mall and decompress.

[00:11:34] Funding for content creators.

[00:17:19] Employee side hustles.

[00:21:13] Side Hustle as Content Creator.

[00:24:28] Trust in your team.

[00:27:18] Side hustles and employee fulfillment.

Connect with Jessy:⁠

Upcoming Events:

Want to join WIIM's Membership? ⁠Check out our website⁠

Don't forget to ⁠follow us on Instagram

Jul 04, 202329:29

When Content is Late

TIMESTAMPS:

05:33 - Questions that came up.

06:49 - Jessy's two cents.

13:21 - Extended deadlines.

14:12 - Building in protections in your contracts.

15:23 - Explore Automation.

Connect with Jessy:
LinkedIn

Upcoming Events:

Influencer Marketing Show

Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram

Jun 27, 202319:10

OverSubscribe Will Make You Money

Today we’re speaking with Peter Yang of OverSubscribe.

Peter Yang is co-founder and CEO of OverSubscribe, a Creator Economy startup that is empowering creators to accelerate their growth as businesses by 1) allowing fans to financially invest in their favorite creator’s growth in return for perks and, uniquely, regulated investment returns and 2) through guidance from our top-tier Creator Mentors⁠.

Together with his co-founder Jae Kim (a long-time friend from their college days at MIT), Peter is deeply invested in the mission of OverSubscribe to help creators to reach their full potential, regardless of where they’re starting from.

Prior to OverSubscribe, Peter’s career was largely spent in the worlds of tech and finance, at companies like Goldman Sachs, Emergence Capital, and Corel.

TIMESTAMPS:

18:14 - Background.

24:48 - The creator economy, Oversubscribe overview.

34:38 - Perks of using Oversubscribe.

47:05 - Getting started with Oversubscribe as a Talent.

56:41 - Period of time it takes in raising investment funds.

1:10:39 - Exclusive preview.

Check out Oversubscribe:

Website

Successful Creator Public Offering (CPO) page

Current Audience Interest Poll (AIP) page

YouTube video by Creator as part of promoting CPO to his subscribers: youtu.be/qnPG37uai1k
Email: info@oversubscribe.co

Connect with Peter:
LinkedIn

Email: p@oversubscribe.co

Connect with Jessy:

Upcoming Events:

LA Experience- members.iamwiim.com/event/laexperience

NYC Experience - members.iamwiim.com/event/nycexperience