Women in Influencer Marketing
By Women in Influencer Marketing
Women in Influencer MarketingDec 26, 2023
How AI Can Scale Your Business
Today we’re speaking with Dawn Andrews of Free Range Thinking.
We spoke about using AI to take the stress out of scaling your business. How AI can help bring out the best in your people and put the right people in the right seats as you grow. How AI can be your personal business therapist, making decision-making less guessing and more guided journey and How AI can help you get out of your corporate role faster and into your own company
Timestamps:
00:00 Navigating Layoffs and Career Transitions
00:34 Welcome to the Women Influencer Marketing Podcast
01:11 Exploring AI in Business and Personal Growth
03:05 Introducing Dawn Andrews: A Trailblazer in Business Strategy
03:53 Deep Dive into AI: Transforming Business and Personal Efficiency
04:50 Upcoming Events and Community Engagements
09:49 Dawn Andrews on Entrepreneurship and AI Integration
14:39 AI as a Game Changer in Business Operations
20:57 Personalizing AI for Business Growth
23:49 AI's Role in Enhancing Team Productivity
25:06 Harnessing AI for Content Creation and Improvement
26:22 Navigating the Nuances of Tone with AI
28:27 Introducing Kavya: A Game-Changer for Contract Review
30:02 Exploring the Wide World of AI Tools for Business
32:25 Making AI Work for You: Practical Business Applications
36:40 AI in Decision Making: Guidance vs. Autonomy
38:23 Demystifying AI: Addressing Common Concerns and Future Prospects
45:10 Personalizing AI: From Business Strategy to Home Organization
48:08 Connecting and Learning More About AI Applications
WIIM Presents Best in Influencer Tech:
https://iamwiim.com/tech/
Tools mentioned in this episode:
https://chatgpt.com/
https://openart.ai/
https://claude.ai/
https://manychat.com/
https://zapier.com/
Dawn Andrews Free Resource:
https://dawnandrews.com/aistrategyframework
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Is SAG-AFTRA the Answer?
Today we’re speaking with Shaine Griffin of SAG-AFTRA.
Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community organizing and business affairs.
Connect with her:
shaine.griffin@sagaftra.org
Influencer@sagaftra.org
Timestamps:
00:00 Navigating Work Opportunities and Flexibility
00:36 Welcome Back to the Pod: Addressing Industry Challenges
02:13 Advocacy and Support for the Influencer Community
04:15 Exploring the Influencer Agreement with SAG-AFTRA
14:44 The Benefits of Joining SAG-AFTRA for Creators
21:04 Understanding Union Contracts and Creator Rights
26:00 Empowering Creators: The Influencer Agreement Explained
31:22 Building a Sustainable Future for Creators
33:42 Navigating Influencer Agreements and Community Feedback
34:05 Challenges and Solutions in Influencer Collaborations
35:57 Educational Initiatives for Creators and Influencers
37:26 Introducing Caveat: An AI-Powered Contracting Platform
38:56 The Predatory Nature of the Entertainment Industry
40:23 Empowering Creators Through Education and Union Membership
40:44 Understanding SAG-AFTRA's Role and Benefits for Creators
43:01 Navigating Union Membership and Talent Management
49:27 Demystifying the Transition to Union Membership for Creators
56:25 Resources and Support for Navigating the Creator Economy
01:01:07 Closing Thoughts and Encouragement for Engagement
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Guilty?
This episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode touches upon the challenges of managing contractual agreements and introduces Caveat, an AI-powered contracting platform, as a solution. The underlying message emphasizes the importance of speaking up against injustices within the creator economy and holding businesses accountable for their practices.
Timestamps:
00:00 The Struggle with Late Payments in the Creator Economy
00:37 Introducing Women in Influencer Marketing (WIIM)
01:35 A Deep Dive into the Captivate Payment Controversy
11:13 The Power of Speaking Up and Advocacy
14:25 Closing Thoughts and Next Steps
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Sensitive Topic
In this solo episode, the host shares a personal experience about navigating early pregnancy while managing professional commitments. After trying to conceive for two years and undergoing fertility treatments, she becomes pregnant at 36. Excited but cautious due to the early stage of her pregnancy, she decides to cancel a speaking engagement. The host emphasizes the importance of sensitively approaching topics such as pregnancy and body image, sharing an uncomfortable situation where someone mistakenly brought up her expected due date, unaware she had miscarried. This episode also highlights resources and communities like Women in Influencer Marketing (WIIM), encouraging open discussions about often-stigmatized issues. The host aims to foster a supportive environment where women can share and learn from each other's experiences.
Timestamps:
00:00 The Unexpected Journey of Pregnancy
00:39 Welcome to the Solo Episode & Sponsor Shoutout
02:12 The Emotional Rollercoaster of Fertility Treatments
03:45 Navigating Work Commitments While Pregnant
05:24 The Awkwardness of Pregnancy Assumptions
08:23 A PSA on Sensitivity Around Pregnancy
11:18 Exploring the Benefits of Caveat for Contracting
12:53 Sharing Personal Stories for Community Support
16:06 Closing Thoughts and Invitation to Join the Conversation
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When Work is a Challenge
Today we’re speaking with Samantha Boulos of Viral Nation.
With over 7 years of experience in the field, I have developed a deep understanding of influencer relations, social media, and digital marketing. I have successfully executed multiple projects, from ideation to delivery, for clients such as L'Oreal, Ferrero, Haleon, and more. I am passionate about client services and creating impactful marketing strategies that leverage the power of influencers and social media to connect with audiences and achieve business goals.
In my role, I manage the execution and quality of creative campaigns for global brands across various verticals. I oversee a team of talented and diverse professionals who deliver innovative solutions that drive brand awareness, engagement, and conversion.
Connect with her:
Instagram: https://www.instagram.com/samboulos/
Timestamps:
00:00 Unlocking Agency Success: The Power of White Glove Service
00:30 Welcome Back to the WIM Podcast: A Candid Conversation
01:02 Engaging with the Community: Listener Feedback and YouTube Growth
02:30 Introducing Samantha Boulos: A Deep Dive into Influencer Marketing
05:26 The Journey to Influencer Marketing: Samantha's Story
07:42 Viral Nation Insights: Behind the Scenes of a Leading Marketing Agency
09:19 Navigating the Job Market: Strategies for Success
10:00 Dealing with Layoffs: A Personal and Professional Perspective
14:52 Toxic Work Environments: Strategies for Survival
19:29 Client Management Mastery: Building Strong Relationships
31:35 Advocating for Women in the Workplace: Empowerment and Equality
34:06 Connecting with Samantha Boulos: Reach Out and Engage
35:17 Wrapping Up: A Look Forward and How to Get Involved
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AI is a Game Changer (so why aren't we using it)?
Today we’re speaking with Steph Martin.
Steph Martin is brand marketing leader with an expertise in influencers, partnerships, and brand strategy. Her decade of experience spans industries with an integrated approach to talent, media, entertainment, and brand partnerships. Steph began her career on the agency side activating influencer campaigns for brands like Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove and Hims & Hims to establish brand marketing programs. Her specialties include building brand activation strategies and leveraging partnerships to grow emerging companies into beloved household names.
Timestamps:
00:32: Introduction to the desire for more personal episodes and deeper conversations on timely topics.
01:42: Expressing uncertainty about listener interest in non-influencer marketing content.
06:14: Brief overview of the upcoming interview topics and discussion points.
07:04: Mention of various topics covered in the interview, including brand marketing, empowerment, and negotiation tactics.
24:51: Discussion on starting a brand marketing program from the ground up.
25:05: Reflecting on major takeaways and strategies for future implementations.
29:39: Importance of conveying brand messaging and mission to influencers for taboo topics.
31:11: Emphasizing the significance of storytelling and authenticity in brand strategies.
38:02: Advice on improving negotiation tactics for influencers and managers.
39:18: Highlighting the importance of authentic storytelling and avoiding scripted content for brand partnerships.
45:05: Encouraging open communication and goal alignment in partnerships.
55:23: Stressing the empowerment of managers in having open conversations.
56:39: Importance of active listening and mindful communication in navigating challenges.
59:15: Transitioning communication styles to facilitate better understanding and collaboration.
1:05:41: Benefits of automation tools for writing briefs and customer personas.
1:06:38: Use of tools for research, competitor analysis, and product launches.
1:16:24: Encouragement to follow up with experts for further insights and opportunities.
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Influencer Pricing
Today we’re speaking with Jeanette Okwu of Beyondinfluence.
As the Founder and CEO/CMO of Beyondinfluence, a content creator marketing agency, and the Managing Director DACH of Scale Digital, a specialist acquisition agency, I am bringing in over 15 years of experience in developing and implementing innovative digital marketing strategies and campaigns for global brands. I am a seasoned practitioner in influencer marketing, affiliate marketing, mobile marketing, and content creation, with a strong track record of delivering impactful results and increasing brand awareness, engagement, and conversion. I am also at the forefront of marketing and organizational framework implementation of AI in B2B and B2C businesses.
Additionally, I service as a board member, advisor, mentor, lecturer, and speaker for various organizations and initiatives. I am passionate about driving digital transformation, leveraging emerging technologies, and empowering diverse and creative talent. My mission is to help brands and creators connect and collaborate at scale, and to shape the future of digital marketing and social media.
Connect with her:
Instagram: https://www.linkedin.com/in/jeanetteokwu
Timestamps
[00:00:30] Authenticity in makeup culture.
[00:06:07] Influencer marketing career journey.
[00:09:17] Former rhythmic gymnast discusses sports.
[00:14:41] A unique industry perspective.
[00:18:01] Pricing discrepancies in the industry.
[00:21:58] Influencer marketing ethics and pricing.
[00:26:14] Negotiating influencer collaborations.
[00:29:23] Pricing practices in influencer marketing.
[00:32:34] Influencer marketing strategies.
[00:36:56] International influencer marketing insights.
[00:41:08] Affiliate marketing trends.
[00:43:47] Creator marketplaces and personal storefronts.
[00:47:57] User experience in sales.
[00:52:11] Empowering women in advertising.
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Pitching Partnerships
Today we’re speaking with Nicole Kasper of Odyssey Entertainment Group.
Odyssey Entertainment Group, a women-led Influencer and Artist management company in Nashville, TN, was co-founded by Nicole Kasper and Paige Kosinski in February 2021. The company has grown rapidly, now comprising nine full-time team members and managing 53 exclusive talents. With a focus on innovation and excellence, Odyssey has successfully executed over 2000 campaigns since its inception.
Nicole Kasper, as a co-founder and the Head of Management, brings a wealth of experience from the music and entertainment industry. Graduating from UCLA in 2014, her career has spanned various sectors including A&R, booking, and management, with roles at Universal Music Group, Live Nation, Clear Channel Radio, Creative Artists Agency, Big Machine Label Group, and Warehouse West Entertainment.
Prior to Odyssey, Kasper was the Creative Director at Warehouse West Entertainment in Nashville, where she provided comprehensive support to artists for music release, recording, and promotion, as well as fan base growth. Her expertise was instrumental in guiding artists in aspects ranging from management selection to brand strategy and tour booking. Kasper's past clients include renowned names such as Cheap Trick, Jennifer Nettles, Alana Springsteen, Delta Rae, and Hank Williams Jr.
Currently, Odyssey Entertainment Group’s roster boasts an impressive social media footprint, with over 50 million followers across platforms.
Connect with her:
Instagram: https://www.instagram.com/nicolekasper4
Timestamps
[00:02:01] TikTok legislation passed.
[00:07:41-00:07:52] Nashville's popularity rise.
[00:08:05] Nashville's appeal and growth.
[00:13:32-00:13:43] Nashville internship experience.
[00:15:07] Music industry careers.
[00:21:46-00:21:57] Social media's impact on music.
[00:23:53-00:24:04] Creator economy opportunities.
[00:28:37-00:28:48] Workplace Mental Health Focus
[00:32:17-00:33:24] Managing Mental Health.
[00:33:24] Business partner dynamics.
[00:39:52-00:40:02] Remote work challenges.
[00:42:12-00:42:22] Music industry expansion debate.
[00:44:54] Talent scouting process.
[00:48:12-00:48:23] Pitching success strategies.
[00:51:38-00:51:48] Building a creator's business.
[00:54:09] Social media platform instability.
[00:57:37] TikTok's potential disappearance.
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Start Ups & Influencers
Today we’re speaking with Lauren Roth.
Based in NYC, Lauren began her career in customer experience at Rent the Runway. After realizing she wanted to shift her focus towards Marketing, particularly within the Influencer Marketing and Community Engagement space. For over 6 years, Lauren has worked in-house with brands like Otherland & United Sodas. Working as a one-woman team, she has built & scaled Influencer & UGC Content Creator Programs, engaged via social as the brand voice, and teamed up on some fun influencer and co-branded activations.
Timestamps
[00:02:49-00:02:59] Influencer Marketing Insights.
[00:07:43-00:07:54] Influencer product impact.
[00:11:39-00:11:49] UGC content strategies.
[00:13:30] Defining UGC Content.
[00:17:27-00:17:37] Hosting Influencer Events
[00:20:07] Influencer marketing strategies.
[00:27:03-00:27:23] Affiliate program fairness.
[00:31:07-00:31:17] AI contract assistance.
[00:33:06] Animal Haven volunteer experience.
[00:36:55] Urban gardening exploration.
[00:40:14] True crime podcasts.
[00:44:45] Floral arranging event.
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When Life is Life-ing
In this emotional solo episode of the Women in Influencer Marketing Podcast, host Jessy Grossman opens up about a difficult personal experience, hinting at a strained relationship with her family. She shares her vulnerability and struggles, expressing her fears and uncertainties about recording this episode. Despite the challenges, Jessy remains authentic and transparent with her audience, emphasizing the importance of being real. Tune in to hear Jessy's heartfelt reflections on the complexities of life and the importance of women supporting each other in the influencer marketing industry.
Timestamps
[00:01:21] Life's Complicated Last Few Months.
[00:06:12] Fertility treatments and experiences.
[00:10:38] Pregnancy and miscarriage experience.
[00:13:28] Fertility journey roller coaster.
[00:19:53] Family estrangement and tragedy.
[00:22:24] Grieving the loss of mother.
[00:28:05] Infertility and suicide stigma.
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How to Succeed at Freelancing in the Creator Economy
Today we’re speaking with Katie Stoller.
Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. She then moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin).
She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy working closely with affiliate and performance marketing teams.
In 2023, she transitioned to being an independent marketing consultant for businesses and talent.
She also launched her education company, influencerinsiderguide.com where she puts out valuable resources for those in the influencer marketing industry.
Katie is a member and mentor with WIIM as well as a mentor for DePaul University students.
Connect with her:
Linkedin : https://www.linkedin.com/in/katiestoller/
Instagram : https://www.instagram.com/katiestoller_/
Past interviews with her:
https://podcasts.apple.com/us/podcast/i-think-im-a-recovering-agency-girl-with-katie/id1442440865?i=1000576244098
https://podcasts.apple.com/us/podcast/79-your-voice-matters-with-katie-stoller-of/id1442440865?i=1000509299884
Timestamps
00:00:00 Katie Stoller on Going Freelance
00:02:27 Pushing the Corporate Life Out of My Career
00:06:28 "The Grass Is Not Always Greener..."
00:07:08 The Secret to Working As an Independent
00:09:15 Adam Levine on Agency Culture
00:10:32 "My Love Language Is Words of Affirmation"
00:11:17 The Importance of Personal Brand
00:17:13 Do Disc profiles Fill You Up or Exhaust You?
00:18:41 What is the term, "Thief?"?
00:22:16 Freelancer vs Consultant: What's The Difference?
00:26:20 Freelancing and Consulting: The First Year
00:32:25 Startups: A Year in the Life
00:38:24 Freelance Salary Comparison
00:42:58 Want to Work 40 Hours a Week?
00:49:12 Have You Niched Down Your Career?
00:53:41 How Do You Manage Your Day as a Parent and Freel?
00:59:28 On the Work From Home Policy
01:03:01 Katie O'Reilly's Influencer Marketing Book
01:08:42 How to Connect with Influencers on LinkedIn?
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A Freelancer Who Went Back to Agency Life
Today we’re speaking with Stephanie Stabulis of McCann Content Studio.
Stephanie is the VP, Influencer Marketing US at McCann Content Studios. She is a veteran influencer marketing leader specializing in develop influencer marketing strategies and programs for brands. She’s designed and managed award-winning campaigns for start-ups through Fortune 500 companies including icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx and Kellogg’s. Her focus lately has been on creating better efficacy in influencer marketing for brands, while protecting the intimate relationship between influencer-creators and their followers.
Stephanie's mission is to shape the next generation influencer marketing in a way that merges technologies with human creativity, authenticity, emotion, impact and purpose.
Connect with her:
Instagram: https://www.instagram.com/therealstephstabulis/
Timestamps
[00:01:11] Women connecting at events.
[00:06:31] Moving and organizing a new space.
[00:11:33] Influencer marketing and cool products.
[00:15:03] Influencer marketing origins.
[00:16:49] Influencer marketing origins.
[00:21:22] Freelancing vs. Agency Life.
[00:25:49] Work-life balance at agencies.
[00:28:46] Self-care during tough times.
[00:31:13] Self-care and energy management.
[00:36:41] Avoiding judgment from others.
[00:40:17] Influencer campaign challenges.
[00:44:24] Evolution of influencer marketing.
[00:45:43] Personality tests and compatibility.
[00:52:26] Psychic readings and reality TV.
[00:54:05] Reality TV influencers and careers.
[00:58:36] The goalpost in life.
[01:01:34] Gratitude and anxiety relief.
[01:04:42] Mutual value in influencer marketing.
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Rethinking How We Use Creators
Today we’re speaking with Nycole Hampton of GoodRx.
Nycole is a seasoned marketer with nearly 20 years of experience, currently serving as the Head of Content and Engagement Marketing at GoodRx. She is a builder, problem solver and strategic thought leader who has built and led social media, influencer and content marketing practices and teams within global agencies and in-house.
At her core, Nycole is a passionate storyteller, who specializes in evolving content strategies to provide value, spark engagement, and have the power to drive conversion, growth and deeper brand affinity among customers.
She also enjoys leveraging her experience to further educate and spark passion among the next generation of marketers, serving as an active mentor and speaking at industry events.
Connect with her:
Instagram: https://www.instagram.com/nycolehampton/
Threads: https://www.threads.net/@nycolehampton
Business Insider:
https://www.businessinsider.com/influencers-brand-deals-ugc-slack-user-generated-content-2024-2
Timestamps
[00:02:10] Valentine's Day acknowledgment.
[00:06:38] GoodRx using influencers.
[00:08:08] Consumer and healthcare provider programs.
[00:11:22] Impactful brand storytelling.
[00:16:42] Evergreen content strategy.
[00:18:32] Negotiating usage and compensation.
[00:22:09] Approaching content creation uniquely.
[00:25:32] Building meaningful relationships.
[00:32:03] Pressure on content performance.
[00:33:05] Pushing content across multiple channels.
[00:36:29] Challenges in influencer marketing.
[00:41:08] Career goals and leadership roles.
[00:44:10] Being intentional in a room.
[00:49:31] Women talking about money.
[00:52:23] Challenges that creators are facing.
[00:55:14] The creator economy and influencer marketing.
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The New Category of Creators
Today we’re speaking with Dixie Roberts of HangarFour.
As Executive Vice President of Integrated Creative Strategy, Dixie has spent the last 8 years at HangarFour overseeing digital content, campaign and influencer strategy for a wide range of clients including National Geographic, Indeed, BRAGG Live Foods, Princess Cruises and Oracle. Notable career mentions include launching the L’Oreal League, a premier influencer program for L’Oréal Paris, launching eyewear brand, Zenni into the Esports arena, helming the digital rebrand of ‘90s darling, Caboodles, and building the award-winning “Soundtrack of Empathy” campaign with pop superstar, MIKA.
Before joining HangarFour, Dixie spent 3 years as a copywriter at Warby Parker – her time coincided with the brand’s rise to become one of the country’s best recognized retail startups, propelled in no small part by its creative approach to the digital space.
Past interview with her :https://open.spotify.com/episode/0nT1dOSCeoyLgDQQXetu36?si=1a2ad04b62054f8a
Connect with her:Instagram: https://www.instagram.com/dixieinnewyork/
LinkedIn: https://www.linkedin.com/in/dixie/
Timestamps
[00:01:21] Dixie's incredible nail art.
[00:07:16] Beautiful nails.
[00:08:14] Heirloom corn kernels.
[00:12:18] Networking and career opportunities.
[00:16:28] Balancing work and parenting.
[00:21:47] Millennials and Gen Z differences.
[00:24:00] Partners in parenting.
[00:28:39] Age and achievement pressure.
[00:32:16] Embracing personal journey and accomplishments.
[00:35:35] Climbing the corporate ladder.
[00:41:16] Work with creators differently.
[00:45:01] Stretching limited influencer budget.
[00:48:42] Influencer marketing strategies.
[00:53:37] Influencers and conversions.
[00:57:48] Building executive profiles.
[00:59:20] Employee agreements and content creation.
[01:03:35] Influencers and brand partnerships.
[01:07:44] Shameless plug for networking events.
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We Need More Fun in Marketing
Today we’re speaking with Amanda Mizrahi of Edelman.
Amanda is a nine-year Edelman veteran on Edelman’s digital team. During her time at the company, Amanda has had the chance to work with a wide variety of clients and industries from technology to retail. Amanda has extensive digital account experience working on some of Edelman’s biggest integrated accounts such as Adobe doing work to create fully integrated campaigns aimed at bringing earned, owned, influencer, and paid media together to tell one holistic story.
Amanda leads the TJX Influencer team and has nine-plus years in the influencer marketing space. Amanda works with her clients to create fully integrated campaigns that bring earned, owned, and influencer programs. Her clients have included Samsung, HP, PayPal, Microsoft, Starbucks, Nestle, Barilla, Wacom, Adobe, and more.
Before her time at Edelman, Amanda worked for the fashion company HMX where she started the brand's social media channels and dipped her toe into merchandising and planning/ allocation. Amanda has a Bachelor's in Business Administration and a minor in communication from the George Washington University School of Business
Connect with her:
https://www.instagram.com/amandaemizrahi/
https://www.linkedin.com/in/mizrahiamanda/
Timestamps
[00:00:23] Podcast event expansion and ambassadors.
[00:06:19] Young Amanda's aspirations.
[00:09:46] Women in male-dominated industries.
[00:14:38] Resetting work-life balance.
[00:18:30] Working across different time zones.
[00:21:17] Job search and networking advice.
[00:25:23] Women leaning into opportunities.
[00:28:06] Trying different roles at agencies.
[00:34:21] Working with big brands.
[00:38:26] Getting on their radar.
[00:41:29] Reputation and recommendations.
[00:45:24] Pitching outside the box.
[00:47:28] Thinking beyond sponsored posts.
[00:50:57] AI-driven tools in influencer marketing.
[00:55:05] Artists as influencers.
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Creators' Attorney Explains How Creators Can Make Big Money
Today we’re speaking with Tyler Chou, The Creators Attorney.
Tyler Chou, known as "The Creators Attorney," articulates her life’s calling to protect and support creators. From a 15-year career as an entertainment and transactional attorney in Hollywood to founding Tyler Chou Law for Creators.
This episode directly addresses YouTube creators, acknowledging their role in a movement for positive change. Creators are prompted to think beyond view and subscriber counts, focusing on building 7-figure businesses through diversified revenue streams.
Tyler shares insights gained from assisting clients in creating 6 and 7-figure courses, underscoring the potential for creators to move beyond traditional income sources. The article resonates with the ethos of empowering creators to transition from reliance on AdSense and brand deals to more expansive business models.
The personal journey recounted by Tyler emphasizes the alignment of her work with her values and her commitment to protecting those creators who, in their pursuit of beauty, creation, and education, create without the promise of fame or fortune.
This episode weaves in a broader societal perspective, imagining a future where creators are compensated for their work in a way that aligns with their values. It highlights the Creator Economy's current and projected value, challenging traditional media to recognize the significance of creators in shaping the cultural landscape.
Tyler Chou positions herself not only as an attorney but also as a confidante, coach, and cheerleader for creators which draws a parallel between creators and the soul of humanity, emphasizing their need for protection and support.
Connect with her:
https://www.youtube.com/@TheCreatorsAttorney
https://www.instagram.com/thecreatorsattorney/
https://www.linkedin.com/in/thecreatorsattorney/
Timestamps
[00:02:23] Humanizing the job board.
[00:05:23] The creator economy and law.
[00:08:01] Listener recommendations and interview opportunities.
[00:13:22] Pursuing a practical career.
[00:16:00] Starting a YouTube channel.
[00:19:10] The power of YouTube channels.
[00:24:26] Starting a YouTube channel.
[00:26:52] Protecting and supporting creators.
[00:30:24] Giving away valuable knowledge.
[00:34:56] Taking creators to the next level.
[00:37:23] Monetizing through courses and membership.[00:41:06] Working with multiple creators.
[00:44:18] Incorporating and employment contracts.
[00:48:10] Hiring an assistant
[00:53:06] Firing difficult clients.
[00:54:36] Contracts and management issues.
[00:58:10] Termination provisions and pitfalls.
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Contract AI and Building the Next Successful Company in the Creator Economy
Today we’re speaking with Elizabete Ludborza of Kaveat.
Head here and mention Jessy at WIIM to get a free trial.
https://calendly.com/elizabete-ludborza/meet-kaveat?month=2024-01
Kaveat is an AI-powered contracting platform that simplifies and automates the contract lifecycle for media & entertainment companies, empowering businesses to efficiently process contracts and gain a competitive edge through data-driven insights, industry benchmarks, and automatic AI-redlined contracts. Their clients include an Endeavor group company and other leading talent management agencies.
Connect with her and Kaveat
www.linkedin.com/company/kaveatapp/
Elizabete Ludborza
https://www.linkedin.com/in/elizabeteludborza/
https://www.instagram.com/elizabetel/
https://www.tiktok.com/@elizabetel
Timestamps
[00:02:06] AI-driven contract review tool.
[00:10:35] The creator economy and influencers.
[00:11:48] Missed opportunity in Latvia.
[00:15:30] Predatory contracts in modeling.
[00:19:20] Female domination in the creator economy.
[00:23:09] The challenges of immigrating.
[00:26:03] Importance of resilience
[00:30:37] Gender gap in VC funding.
[00:34:23] Building a supportive community.
[00:37:59] Female founder communities.
[00:41:37] Signing incredible customers.
[00:46:49] Building in the creator economy.
[00:49:05] Pivoting in your business.
[00:53:40-00:53:51] A special offer for listeners.
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Affiliate Marketing Resurgence
Today we’re speaking with Blagica Bottigliero of Zlato and Bottles Nation. Connect with her: Instagram: http://www.instagram.com/Blagica X: http://www.twitter.com/@Blagica Threads: https://www.threads.net/@blagica Blagica Bottigliero, is an Emmy-winning digital marketing expert with over 25 years of experience in the industry, beginning with her early work of helping Maytag transition online. Her career has been defined by leading digital transformations across various sectors. Currently, as the Founder and Principal of Zlato, she specializes in providing strategic digital and affiliate marketing guidance. She engages deeply with client teams, offering not only training but also hands-on execution support. In this role, she integrates herself into the team, applying her expertise to drive success in digital communications strategies and affiliate marketing initiatives. She served as the Director of Affiliate Marketing at JEB Commerce. There, she implemented a comprehensive strategy that merged Public Relations, Digital Marketing, Content Creation, and Commerce. This role was pivotal in reshaping the agency's approach and offerings, demonstrating her ability to drive innovative and effective marketing solutions. As Head of Marketing & Partnerships at Bottles Nation, she led a significant digital transformation, managing over 1,000 virtual events and generating $1M in revenue within a year. Her global expertise was further expanded at ModSquad and Motorola Mobility, where she managed international teams and navigated complex global communication challenges. Additionally, her tenure at Orbitz contributed significantly to their online marketing strategies, enhancing her experience in the travel and e-commerce sectors. At Edelman Digital, she played a key role in integrating digital marketing with traditional PR, establishing new industry standards. This experience sharpened her ability to merge cutting-edge digital strategies with traditional marketing practices. Her broad experience, spanning from startups to multinational corporations, enables her to skillfully manage complex marketing environments. As a seasoned keynote speaker, she's shared insights at forums like TEDx, SxSW, and AllWeb. Passionate about continuous learning, she actively explores new trends, such as AI, to stay at the forefront of marketing innovation. She welcomes and embraces change, constantly seeking to shape the digital narrative of brands. She is an avid volunteer in her community. She is also an advocate for green technologies and electric vehicles. A born and bred metro-Detroiter, she has the pulse and grit of the Midwest , mixed in with international experience and knowledge. [00:00:00] Resurgence of affiliate marketing. [00:04:18] Planning for the new year. [00:07:01] Affiliate marketing origins and evolution. [00:10:18] The rise of affiliate marketing. [00:13:50] Affiliate marketing and BuzzFeed. [00:14:47] Privacy concerns and affiliate marketing. [00:18:15] The evolution of influencers. [00:22:07] Influencer concerns on affiliate marketing. [00:22:47] Patience in affiliate marketing. [00:28:02] Different affiliate marketing networks. [00:28:13] Affiliate marketing networks. [00:33:22] Pressure and Expectations in Influencer Marketing. [00:35:52] Scaling in digital marketing. [00:40:43] Mistrust in influencer partnerships. [00:42:42] Influencer marketing trends. [00:47:27] Influencers exploring affiliate marketing. [00:50:22] Balancing motherhood and career. [00:53:58] Women in the digital technology space. [00:58:10] Teaching the importance of self-care. [01:00:53] Balancing work and motherhood. [01:04:01] Parenthood and motherhood challenges. [01:08:28] Looking forward in my career. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim
Sensitive Influencer Stories (and how to share them)
Today we’re speaking with Georgina Whalen of One Medical.
Connect with her:
gwhalen@onemedical.com
https://www.linkedin.com/in/georginawhalen/
Georgina brings over fifteen years of experience in the influencer marketing industry as an agency partner, tech strategist, startup consultant, and media maven, and now drives the influencer program at Amazon-owned One Medical. Having gotten her start as a creator herself, Georgina leads each program with intention and empathy, using her innate abilities to draw out impactful stories that allow brands to connect in a meaningful way. Georgina serves as a guest lecturer at Tisch and NYU, founded and leads The Influencer Marketing Masterclass; a guided cohort for those wishing to plan, execute, and analyze successful influencer campaigns, and has served as an industry advisor for The Clorox Company, Localeur, and Petal. Throughout her tenure, Georgina has worked with clients and strategic partners like Procter & Gamble, Kraft Heinz, Nike, Reebok, Land Rover-Jaguar, LEGO, Hilton, Google, Whole Foods, Lexus, Verizon, HelloFresh, Apartment Therapy, Ford, BEHR, Albertsons, Dyson, and more.
[00:05:34] Working with long-term creators.
[00:08:51] Increased budget and opportunities.
[00:10:49] Experimentation in influencer marketing.
[00:12:31] Challenges in campaign coordination.
[00:15:54] Evaluating successful content.
[00:20:11] Creator Onboarding and Relationship Building.
[00:24:15] Personal and impactful content.
[00:26:11] Shifting strategy and KPIs.
[00:31:26] The power of social sharing.
[00:33:33] Shifting creator landscape and support.
[00:38:36] Starting the Change Process.
[00:43:26] Working with a spouse.
[00:46:23] Niche cookbook for couples.
[00:49:53] A wonderful book coming out.
Want to join WIIM's Membership?
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Launching a Management Company is Messy & Magical
Today we’re speaking with Cheyenne Brink of Brink Talent Management.
Connect with her:
https://www.linkedin.com/in/cheyennebrink
https://www.instagram.com/brinkmgmt/
https://www.instagram.com/cheyvenuti/
Cheyenne Brink Venuti is the founder of Brink Talent, a boutique management company representing the next generation of digital creators. Cheyenne has been working with talent for nearly 10 years and currently resides in Philadelphia, PA.
[01:55] Launching a management company.
[07:13] Professional journey and career trajectory.
[11:48] Venturing into working with creators.
[14:52] Career transition and unexpected challenges.
[17:49] Acquisitions and career transitions.
[20:14] Emotional rollercoaster of job loss.
[24:31] Being vulnerable and finding support.
[26:25] Starting a management company.
[00:29:46] Starting a new business.
[32:50] Outsourcing and growing the business.
[36:39] Soft skills and relationship building.
[41:07] Branding and personal style.
[45:39] Hiring and expanding the roster.
[48:50] Women using intuition in business.
[53:27] Influencer economy and decorating
Want to join WIIM's Membership?
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Don't forget to follow us on Instagram http://www.instagram.com/iamwiim
Join our Creator Only Private Facebook Group:
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How to Survive (and Thrive!) After Lay Offs
Today we’re speaking with Brooks Miller of Edelman.
Connect with her:
https://linkedin.com/in/brooksdennardmiller/
https://instagram.com/brooksied
https://twitter.com/brooksied
Brooks Miller has been working in the Influencer Marketing industry since 2015. Currently, she is the EVP of Influencer Marketing at Edelman, based in New York. Previous to Edelman, Brooks was at Twitter for 7.5 years, leading the US Creator Content Strategy & Execution team, which focused on collaborating with the internet's top influencers and artists to make best-in-class content for Twitter's advertisers. Before her life was peppered with #sponsored and #ad, she was an account manager at creative agencies like Barrett Hofherr (fka barrettSF) and 72andSunny. Brooks has won multiple Shorty awards and her work has been featured in AdWeek and AdAge.
[03:53] Launching a membership for creators.
[09:16] Elon Musk's children's names.
[11:30] Moving back to New York.
[14:04] Layoffs and company acquisition.
[17:37] Keeping work and personal separate.
[20:47] Longevity in the workplace.
[25:10] Using your Rolodex.
[26:37] Taking a Beat
[29:28] Limitations of working with influencers.
[33:44] Concerns about influencer partnerships.
[36:37] Understanding the value of influencers.
[40:15] Censoring and authenticity in branding.
[41:59] Vetting process and brand sensitivity.
[44:23] Utilizing influencers for consultation.
[47:38] Influencers as trusted advisors.
[51:57] Creating camaraderie in the industry.
[53:14] Sharing stories of resilience.
[57:27] Tune in next week.
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Q4 Management
Connect with her:
Instagram: @lindsaypierce_, @estatefive
LinkedIn: www.linkedin.com/company/estate-five-media/
Lindsay Pierce is a trailblazer in influencer marketing and management, redefining brand-to-talent relationships in an ever-changing industry. With a dynamic background that spans from revolutionizing Martha Stewart's media brands to orchestrating celebrity collaborations for L'Oreal Paris with global icons like Viola Davis, Celine Dion, and Camila Cabello, Lindsay's visionary approach has helped reshape the talent landscape. A graduate of the University of Missouri School of Journalism, her career is punctuated by a relentless pursuit of innovation and a laser-focused dedication to driving brand revenue. As the Vice President of Talent Management at Estate Five Media, Lindsay spearheads a growing talent team, propelling 120 creators to new heights of success while transforming their digital platforms for sustained profitability.
[01:18] Holiday merch and gift lists.
[06:36] Career trajectory in influencer marketing.
[07:15] Martha Stewart and talent management.
[13:04] Emotional intelligence in influencer marketing.
[14:31] Kindness and human connection.
[18:44] Passive income in affiliate marketing.
[22:30] Creator versus influencer distinction.
[27:10] Elements of campaign strategy.
[29:16] Influencers and brand partnerships.
[34:34] Misrepresentation in talent management.
[37:24] Establishing business friendships.
[41:01] The pressure of management.
[46:44] Burnout and mental health.
[47:12] Burnout in the industry.
Want to join WIIM's Membership?
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Don't forget to follow us on Instagram www.instagram.com/iamwiim
Join our Creator Only Private Facebook Group:
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Be a Better Negotiator
In this episode, we discuss the art of negotiating and the importance of approaching it with humanity. Whether you're swamped with work or finding it hard to connect with clients during ta busy Q4, join me as we discuss valuable insights on being a better negotiator.
[05:39] Negotiating influencer brand partnerships.
[08:07] Exclusivity and product categories.
[11:44] Infusing humanity into negotiations.
[15:45] Joining our collective.
Want to join WIIM's Membership?
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6 Suggestions to End The Year Right
Hey there, Wonderful listeners! I've got some exciting news to share! I'm beyond thrilled and wanted to express my happiness and excitement to all of you. Join me in this episode filled with joy, love, and a personal touch as I share this exciting chapter in my life. Thanks for being part of this journey with me! With no further a do here are 6 Suggestions on how to end the year right.
[00:29] The News!
[05:40] Investing in the stock market.
[10:20] Opening up and being yourself.
[13:09] Spending time with animals.
[18:45] Eliminating stuff from your life.
[21:12] Eliminating clutter for positive change.
Want to join WIIM's Membership?
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The College Club for the Creator Economy
In this podcast, the host Jessy Grossman interviews Dylan Huey and Julia Conoscenti of Reach.
Reach is the first and only social media club that started at USC and is now part of over 50 universities around the country. But they're more than just social media. At Reach, they've created a community for content creators, digital marketers, influencers, actors, and anyone interested in entertainment and social media. They host creator workshops, influencer content days, student socials, guest speakers, and more.
They give creation-focused students insight into the growing entertainment and social media worlds and the world of content creation.
At just 21, Dylan Huey has become a successful content creator, musician, entrepreneur, host, speaker, innovator, and leader in the entertainment, social media, and technology industries. As a creator, he has garnered over a million cumulative followers on social media under his moniker and stage name, Rodin’ Flash. In addition, he has previously managed other creators with followings over 100M. Currently, he is a University of Southern California student studying business administration and minoring in the music industry. At USC, he runs the first and only content creator club at any university, REACH, which has since expanded to 50+ campuses, including UCLA and Duke University.
Julia Conoscenti, born in Thousand Oaks, California, faced early challenges including anxiety and her parent's divorce but found solace and strength through her passion for acting. Introduced to the craft at a young camp, she blossomed into roles from musicals to commercials, eventually starring in a Nickelodeon Special and FOX's Rosewood. Transitioning to the academic world, Conoscenti pursued Journalism and Cinematic Arts at the University of Southern California, where she embraced writing, working on her introspective novel, "Behind the Scenes." Drawing from her life in entertainment, she aspires to delve into behind-the-scenes roles while highlighting the value of self-compassion."
[01:54] Reach organization's success.
[04:32] Intimate gatherings and connections.
[08:45] State of the Union event.
[14:44] Finding a sense of belonging.
[17:29] Reach demographic and growth.
[20:01] Unique pitch challenges.
[23:19] Growing on Instagram vs TikTok.
[28:38] The mental health aspect.
[31:15] Impact of social media.
[34:11] Creative burnout and self-happiness.
[37:55] Active members and their achievements.
[43:47] Growing and reaching more students.
[45:30] Expanding collaborations with universities.
[49:27] Getting involved with Reach.
[51:22] Sharing the podcast.
Connect with REACH:
Website: https://www.uscreach.com/USC REACH Instagram: https://www.instagram.com/uscreach/REACH NATIONAL Instagram: https://www.instagram.com/reachnatl/
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3 Tips for Better Networking
In this podcast, I challenge the conventional term "networking," finding it outdated and anxiety-inducing. I propose alternatives like "community" or "partnerships" for a more positive vibe. I emphasize the significance of getting personal, sharing aspects of one's life to foster genuine connections. I advocate for a mindset shift towards asking how I can help the other person, promoting a mutually beneficial approach. Lastly, I highlight the often overlooked practice of following up with personalized gestures to stand out in professional relationships, all while stressing the value of building authentic connections over time.[01:00] Redefining Networking
[02:00] Getting Personal for Authentic Connections
[05:00] Mindset Shift: How Can I Help?
[09:00] The Power of Following Up
[13:00] Rebranding Networking: Seeking Suggestions
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My Fertility Update
Today Jessy is sharing another update about her journey to motherhood. There are a lot of ups and downs but the hope is that if you are also on the journey, or decide to explore fertility treatments in the future, you feel less alone and more informed. Connect with her: http://www.instagram.com/jessygrossman Want to join WIIM's Membership? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim
Influencer Marketing Outside the US
Today we’re speaking with Gordon Glenister of Gordon Glenister Ltd.
Connect with him through: https://www.instagram.com/gordon.glenister/ twitter.com/gordonglenister Or visit https://gordonglenister.com/ In this episode, Jessy introduces Gordon Glenister, an international influencer marketing expert and founder of the influencer division at the Branded Content Marketing Association. Gordon shares his journey in the industry, from setting up the influencer division to writing a best-selling book on influencer marketing strategy. He emphasizes the importance of professionalism and best practices in influencer marketing, including clear communication, proper briefs, and timely responses. Gordon also discusses the future of influencer marketing, highlighting the rise of social commerce and the potential for influencers to become entrepreneurs and creative agencies.
[05:33] Men in influencer marketing. [10:08] Influencer marketing's unregulated nature. [13:14] The power of influencer marketing. [17:18] Representation and age diversity. [20:09] Payment terms and fairness. [24:32] Influencer campaigns and success. [29:06] Using influencers for product research. [31:15] Influencers as creative agencies. [36:03] Influencers at One Billion Summit. [39:31] Pet peeves in influencer marketing. [43:09] Developing a strong personal brand. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim Join Our Upcoming Event: http://iamwiim.com/tech Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators/ Don't forget to follow us on Instagram http://www.instagram.com/iamwiim
YOUR Personal Brand is Important
In this solo episode of the Women in Influencer Marketing Podcast, we discuss the importance of prioritizing personal branding and positioning oneself as a thought leader. Jessy shares how she started her journey as an influencer and how she overcomes her fear of video recording by sharing her thoughts and ideas through various platforms such as podcasts, social media, and speaking engagements. Tune in to gain insights on personal branding in the influencer marketing industry.
[01:43] Overcoming stage fright.
[05:01] Comfort on stage and camera.
[09:27] Women supporting each other.
[12:00] Stellar panel moderators.
[17:01] Engaging the audience.
[22:25] Taking your space on panels.
[26:07] Prioritizing personal brand and thoughts.
[28:00] Influencer marketing and technology.
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How to Get Hired in Influencer Marketing
In this episode of The WIIM Podcast, we tackle a common question: How to land a first job in influencer marketing? Here’s some advice and observations based on Jessy’s experience in the industry. Tune in to learn valuable tips on standing out as a candidate, marketing yourself effectively, and breaking into the creator economy.
[01:14] Getting your first job.
[06:05] Networking and career advancement.
[11:01] Slow year for recruiting.
[14:59] Selling yourself in the market.
[17:01] Persistence pays off.
[21:41] Keeping up with industry trends.
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Bet You Don't Know This About Me
During this week's episode, Jessy shares 9 little known facts about herself from fun-facts to personal shares. Connect with her: http://www.instagram.com/jessygrossmanhttp://www.tiktok.com/@iamwiim Want to join WIIM? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim
Live from Chicago
Job Hopping
Today, we’re speaking with Lindsay Calabrese of The Arena Group.
Connect with her:
https://www.instagram.com/LindzeeeLee
https://www.linkedin.com/in/lindsaycalabrese/
Lindsay is a seasoned influencer marketing professional with a decade of experience in the field. They have successfully led award-winning influencer marketing strategies and long-term creator programs for some of the world's largest brands. In recognition of her expertise, she was named Social Media's Rising Star in the Events Industry by Event Solutions and one of the top 42 Most Passionate Business Women on Twitter by Huff Po.
In addition to Lindsay’s impressive career, she has a notable presence in public speaking. Over the years, she has participated in various industry events and conferences, sharing her knowledge and insights. In 2012, discussing and creating branding strategies using social media and translating social media efforts into sales. Her commitment to educating others about influencer marketing and social media. Join us, as Lindsay discusses how Job Hopping works in today's world.
[09:26] Lindsay's experience in the creator space.
[13:37] Job hopping is OK.
[16:11] Conflict of morals.
[19:11] Learning at an agency.
[23:09] Ageism in the influencer industry.
[29:08] Finding niche communities and subcultures.
[31:45] Understanding goals and objectives.
[35:14] User-generated content and UGC divisions.
[38:22] Salesmanship and the creator economy.
[43:29] Staying in the creator economy.
[47:43] Scaling relationships in creator economy.
[51:36] Partnering with creators.
[55:47] Creators at cultural intersections.
[58:26] Web3 and AI integration.
[01:15] AI-powered content creation.
[04:55] Get paid to learn.
[08:09] Multiple revenue streams.
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Surround Yourself With Winners
Today we’re speaking with Caitlyn Kumi of Miss EmpowHer. Connect with her: TikTok: https://www.tiktok.com/@caitlynkumi
LinkedIn: https://www.linkedin.com/in/caitlynkumi/ Instagram: https://www.instagram.com/caitlynkumi/ Article: essence.com/news/money-career/black-creators-nielsen Caitlyn Kumi is an Associate Product Marketing Manager at Google and the Founder of Miss EmpowHer, a women empowerment brand. During her junior year at UNC-Chapel Hill, Caitlyn founded Miss EmpowHer to help women of all shades and shapes feel confident and empowered. With Miss EmpowHer, Caitlyn hopes to inspire women to become the best versions of themselves and encourage women to support other women. Caitlyn is a lifestyle and education content creator who shares advice and tips for Gen Z women on TikTok and LinkedIn. Caitlyn received features in Forbes, Business Insider, and Good Morning America. Rates for brand deals, Diversity in influencer marketing Timestamps: [06:24] Building a multifaceted career journey. [11:05] Choose your friends wisely. [20:46] Work-life harmony is key. [21:33] Balance and intentional outsourcing. [25:55] Invest in your favorite creators. [31:25] Embrace your multifaceted identity. [40:13] Long-term partnerships with audience. [41:49] Brands should prioritize diversity in influencer campaigns [46:20] Missed opportunities in influencer marketing. [54:24] Network is key for success. [56:16] Promote and support each other. Check out Oversubscribe: https://oversubscribe.co Connect with Jessy: LinkedIn: https://www.linkedin.com/in/jessygrossman Instagram: https://www.instagram.com/jessygrossman Want to join WIIM's Membership? Check out our website https://www.iamwiim.com/join More Events - https://members.iamwiim.com/events Don't forget to follow us on Instagram https://www.instagram.com/iamwiim
Disclaimer: The opinions of Caitlyn Kumi, Founder of Miss EmpowHer, and content creator are not those of her company or previous employers.
How to Grow Your Consultancy
Today we’re speaking with Leslie Morgan of Morganglory Consulting/ The Candidly.
Connect with her:https://www.linkedin.com/in/leslie-morgan-4b48988/
Leslie Morgan joins us to discuss a wide range of topics. From LinkedIn and parenthood to growing a consultancy and affiliate marketing, Leslie is a Digital creative and business executive with over 15 years of experience working with brands, digital influencers, celebrities, and networks across multiple digital platforms to scale businesses, grow revenue, and build brands. GM and Founding Partner of The Candidly, a wellness brand for women who sort of hate wellness brands. Client highlights include Interim COO for Hank and John Green's Complexly, Operations Consultant for The Chosen, GM for Chad Wild Clay and Vy Quaint Spy Ninja Networks, and Consultant for Lightricks (SWOT analysis, partnerships, and overseeing editorial content strategy). Join the conversation as they delve into the world of influencer marketing and women in business.
Timestamps
[01:30] Affiliate marketing.
[06:48] Being a working mom.
[09:36] It takes a village to become a mom.
[11:23] Challenges of pregnancy and work.
[16:38] Struggles of motherhood and entrepreneurship.
[19:10] Enjoying the parenting journey.
[23:58] A wellness site for women who hate wellness.
[27:30] Acquiring first clients advice.
[30:29] Connecting and staying connected.
[36:40] Being true to yourself.
[39:12] Presence on LinkedIn
[43:22] Promoting oneself and self-confidence.
[46:30] Doing a video for yourself.
[49:13] The creator economy.
[52:48] Low barrier of entry.
[57:40] Optimizing influencer marketing relationships.
[01:01:36] Women's entrepreneurial success stories.
Connect with Jessy:LinkedIn: https://www.linkedin.com/in/jessygrossman
Instagram: https://www.instagram.com/jessygrossman
Chicago Meet Up - https://members.iamwiim.com/event/chicago
More Events - https://members.iamwiim.com/events
Want to join WIIM's Membership?
Check out our website https://www.iamwiim.com/join
Don't forget to follow us on Instagram https://www.instagram.com/iamwiim
Can you trust management?
Today we’re speaking with Megan Frantz of Whalar.
Connect with her:
https://instagram.com/megsfrantz
Helping creators navigate representation they can trust, Megan Frantz is an enthusiastic senior leader who builds robust partnerships, talent relationships, and entertainment for the digital media landscape.
Currently, Megan serves as a Senior Talent Manager at Whalar, a full-service influencer marketing platform, brand agency, and management solution on a mission to Liberate the Creative Voice and make advertising more effective through the inclusion of all creative voices.
Previously, Megan led Creator Partnerships at Patreon, the top platform powering membership businesses for over 200,000 creators, podcasters, musicians, and artists. Founded by creator and musician Jack Conte in 2013, Patreon has paid out $2 billion to creators to date.
She also served as the Director of Talent Partnerships at Group Nine Media (the Discovery-backed parent media company of Thrillist, NowThis, The Dodo, and Seeker). Here, Megan operated as the sole talent leader within the sales organization, building and executing branded campaigns with influencer programming across the four digital publishers.
Prior to Group Nine, Megan was the head producer on the Shorty Awards, the premier award show honoring the best of social media, where she built hundreds of robust relationships with the creators, celebrities, and Academy members recognized in the show.
[06:29] Animals being mistreated.
[08:11] A mysterious conversation.
[12:34] Being more human in influencer marketing.
[18:28] Whalar's secret sauce.
[19:10] Unique team structure and resources.
[23:01] Discovering Pickleball during lockdown.
[27:11] Protecting creators' mental health.
[31:25] Bad manager experiences.
[34:44] Managing talent in the modern day.
[37:14] Teaching creators professionalization.
[40:20] Organic content vs. branding.
[43:51] Subscribers supporting creators financially.
[49:55] Tools for email tracking.
[52:30] Setting email response boundaries.
[55:58] Diversifying income for creators.
[57:10] Patreon and Super Fans.
[01:01:20] The yearbook of social media.
[01:05:51] Pay-to-play awards.
[01:07:15] Award ceremonies and acknowledgment.
Check out Oversubscribe: https://www.oversubscribe.co/
Connect with Jessy:LinkedIn: https://www.linkedin.com/in/jessygrossman
Instagram: https://www.instagram.com/jessygrossman
Chicago Meet Up - https://members.iamwiim.com/event/chicago
More Events - https://members.iamwiim.com/events
Want to join WIIM's Membership?
Check out our website https://www.iamwiim.com/join
Don't forget to follow us on Instagram https://www.instagram.com/iamwiim
Managing Emotions
In this episode, we discuss the importance of slowing down in conversations and taking time before responding. I’m sharing my experiences of how pausing and not reacting immediately led to better outcomes. I also highlight the significance of considering the emotions of both parties involved and how energy can impact the conversation. Join me today as we talk about how to manage our emotions.
[09:39] Handling high-stakes emotions.
[11:34] Ghosting in the workplace.
[15:31] Slowing things down.
[20:26] Masked emotions beneath anger.
[25:05] Have a dialogue with your peers
[30:40] Therapy and finding support.
[34:34] Toxic positivity.
Check out Oversubscribe: https://www.oversubscribe.co/
Connect with Jessy:
LinkedIn: https://inkedin.com/in/jessygrossman
Instagram: https://instagram.com/jessygrossman
Chicago Meet Up - https://members.iamwiim.com/event/chicago
More Events - https://members.iamwiim.com/events
Want to join WIIM's Membership?
Check out our website https://www.iamwiim.com/join
Don't forget to follow us on Instagram https://www.instagram.com/iamwiim
How to Produce a Successful Live Event
Today we’re speaking with Jessy Grossman of WIIM.
In this episode of the WIIM Podcast, Jessy Grossman discusses steps on how to host a successful live event. She reflects on her early days of trying to do everything herself and emphasizes the need to delegate tasks to others. Jessy shares her personal experience of organizing events and how she eventually realized the importance of seeking assistance. Tune in to learn more about the benefits of getting help and how it can contribute to the success of your events and businesses.
Timestamps:
[04:23] Leave additional time.
[05:02] Create repeatable systems.
[06:15] Account for mix-ups
[06:43] Get help with event planning.
[09:04] Create a run of the show
[12:15] Overcommunicate
[13:53] Organize yourself
[15:08] Personally invite guests
Connect with the guests:
Ayomi: LinkedIn
Taylar: LinkedIn
Christie: LinkedIn
Check out Oversubscribe
Connect with Jessy:
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram
Live from NYC
Today we’re speaking with Jessy Grossman of WIIM, Taylar Barrington-Booker of Agency Cliquish, Ayomi Samaraweera of Canopy, and Christie Childers of Best Day Ever
After spending 3.5 years working in the Creator Economy, first at TikTok as the Global Head of Internal Communications and then at Jellysmack as Chief of Staff to the President, Ayomi is now a full-time startup founder building Canopy – an anonymous-but-verified platform for creators to crowdsource information and spill the tea in a safe space. As a TikTok Creator herself she has experienced the lack of transparency in the Creator Economy and is on a mission to democratize access to information and create a level playing field for Creators. She has been featured 5x in Business Insider as both a Founder and Creator.
Christie Childers is an Influencer Marketing and Brand Partnerships consultant based in New York City (and sometimes beyond) under her company entity, Best Day Ever. She plays all sides of the space managing a roster of 12 influencers, strategizing campaign activations for brands, as well as building her own fitness studio capitalizing on influencer marketing to drive foot traffic and new clientele.
As an early adopter of the creator-focused vertical, Christie’s expertise has evolved specifically to focus on creative directorial strategies, negotiating and upselling content usage packages and licensing deals, and using campaign performance data to draw conclusions about audience behaviors. This has extended her many opportunities to work with world-leading companies offering industry education, specifically rooted in trend-focused strategies where brands are often missing the mark in activating influencers and creators.
She is a global agencies alumni, an in-progress debut author, and overall a multi-hyphenate pursuant of creative endeavors that make people feel good. Her work ethic is honest, tenacious, and detail-oriented, and her goal is to make sure clients always have the best day ever!
Taylar is the Founder and Head of Talent and Partnerships at Agency Cliquish, a talent development and management agency dedicated to world-class representation for Black digital talent founded in Chicago, IL.
Agency Cliquish’s roster of compelling personal brands boasts a daily reach of 7.5 million across digital platforms. Under Barrington-Booker’s leadership, the agency has penned contracts for influencer marketing partnerships with brands like LVMH, Givenchy, YSL, Amazon, ULTA, Lincoln, Nordstrom, Nike, L’Oreal, Fenty, Neutrogena, Netflix, and hundreds more.
The strategically curated talent being managed by Agency Cliquish’s team of diversely-skilled Black women can be found across global streaming platforms like Hulu, Netflix, and TEDx, and featured in national outlets including CNN, Buzzfeed, PopSugar, 21Nintey, ESSENCE, and more!
Taylar is also a fierce advocate of diversity and inclusion in influencer marketing, a co-author for the published diversity charge #CreatorsforEquality, and a member of the diversity committee for Women In Influencer Marketing.
Timestamps:
[06:16] Biggest hurdle building in the creator economy.
[08:42] Things you wish you knew from the beginning
[12:48] Changing/Solving a problem in the creator economy.
[21:39] Impact of person branding on business.
[25:32] White space primed in the creator economy.
[29:40] Smaller brands have a place at the table with influencers.
[31:35] Future of influencer marketing.
[33:37] Starting Business Ideas.
[36:43] Influencer marketing getting to a performance-driven channel.
[38:47] Structuring day.
Connect with the guests:
Ayomi: LinkedIn
Taylar: LinkedIn
Christie: LinkedIn
Check out Oversubscribe
Connect with Jessy:
Chicago Meet Up - September 14
More Events - members.iamwiim.com/events
Want to join WIIM's Membership?
Check out our website
Don't forget to follow us on Instagram
My Journey to Motherhood
Today we’re speaking with Jessy Grossman of WIIM.
In this episode, let’s talk about the challenges of being open and transparent both in my personal life and on the podcast. Tune in to hear this honest, candid, and heartfelt journey as I share my experience of becoming a stepmother and navigating a divorce during COVID, my upbringing, and how it has influenced my approach to parenthood.
TIMESTAMPS:
[04:24] Stepmotherhood can be challenging yet rewarding.
[09:57] Stepparenthood is a challenging role.
[19:29] Age and fertility challenges at 36.
[28:35] Infertility can be a mind[32:04] Exploring acupuncture.
Check out Oversubscribe
Connect with Jessy:
Want to join WIIM's Membership? Join Us!
Check out our website: iamwiim.com
Don't forget to follow us on Instagram:
Live from our LA Meetup
Today we’re speaking with Seema Tilak, an IP lawyer, and founder at Create LLP and Bianca Ker the Managing Director of EMEA at Tagger Media In this event, they discuss the increasing integration of AI in influencer marketing. They explore the potential benefits and drawbacks of using AI for content creation, highlighting the importance of authenticity and the unique storytelling abilities of humans. They also touch upon the legal implications of AI, such as personal rights issues. They conclude by expressing their excitement for the future of AI in influencer marketing while acknowledging the potential challenges that may arise. Tune in to gain valuable insights into the evolving landscape of influencer marketing and the role of AI. TIMESTAMPS [00:28] Authenticity and AI. [04:15] Behind the scenes of influencer marketing. [10:06] Who to f***, marry, kill - Instagram, Youtube or Tiktok [12:28] Online interactions and social media. [17:09] Next generation of women in the industry. [20:10] Aging out of influencer marketing. [24:02] Putting performance clauses in agreements. [27:22] The affiliate model. [32:10] Dodgers' successful decision during Pride Month. [36:59] Industry changes in recent months. [39:00] Investing in mid-nano creators. [42:19] Fans investing in creators. [49:18] Authenticity in influencer marketing. [52:32] AI in influencer marketing. [55:45] Virality clause in contracts. [01:00:38] Smart decisions about influencer marketing. [01:05:10] SAG AFTRA contracts and influencers. Check out Create, LLP Check out Tagger Media Connect with Bianca Instagram LinkedIn Connect with Seema: Twitter LinkedIn Check out Oversubscribe Chicago Meet Up More Events Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram
Reality TV Influencers
Today we’re speaking with Courtney Bagby Lupilin of Little Red Management. Courtney Bagby Lupilin, the CEO and Founder of Little Red Management, is the go-to talent manager for reality TV stars from shows on ABC, CBS, MTV and Netflix including The Bachelor Franchise, Big Brother, Love is Blind, and the Circle. A true fangirl turned entrepreneur, Courtney merged her passion for reality television with her acumen for advertising, communications, and digital media honed at the University of Colorado at Boulder. She began her career in the corporate sector at Oracle in San Francisco, managing internal communications and events. But a yearning for the celebrity side of influencer marketing led her to Los Angeles where she diligently volunteered her time and built relationships within the reality TV world before taking the bold leap to launch Little Red Management in 2019 at the young age of 25. Courtney's approach to influencer and celebrity brand management is rooted in her extensive knowledge of pop culture, her ability to foster impactful brand and talent relationships, and her unwavering commitment to helping her clients achieve their dreams. Courtney has activated partnerships for huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancome and more. Her passion for pop culture has been reinforced through her travels around the world, where she has discovered that music, TV shows, sports, and movies are the universal language that connects people from all walks of life. Courtney currently resides in Los Angeles, CA. TIMESTAMPS 07:21 - Path to influencer marketing, Launching company. 12:14 - Owning a Talent Management Company. 14:59 - Working with Reality Tv stars vs. Traditional Influencers. 19:25 - Successful model of an influencer. 21:33 - Representing Influencers who are on multiple platforms. 23:05 - Good partnerships for creators. 26:01 - Influencers loving every product. 31:20 - Brands willing to cater to reality star's extra needs. 33:12 - Delivering content on time. 35:35 - Transparency with clients concerning delivery time. 38:19 - Best quality of an influencer. 42:33 - Content creators getting attention from their dream brands. 45:47 - Representing Micro-influencers. 47:20 - Brands that work with Reality Tv stars. 48:38 - Overpricing. 54:21 - Mistakes Creators make when pursuing brand partnerships. 59:47 - Tips to Creators/Managers. 01:02:25 - Video quality for different types of content. 01:07:46 - Predictions. 01:13:34 - Video qualities for different types of content. Check out Little Red Management: WebsiteLinkedInInstagram Connect with Courtney: LinkedInInstagram Connect with Jessy: LinkedInInstagram Upcoming Events:
More Events Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram
How to Excel at Spend Efficiency
Today we’re speaking with Halie Soprano of Traackr.
Halie Soprano has spent the last 8 years of in the digital media and influencer marketing industry. Her career kicked off with a focus on social media content working for WeddingWire/The Knot where she grew the foundation for her career from organic and paid social media management before moving on to Under Armour, managing paid social media efforts and working on media partnerships before finally jumping into the beauty industry where she helped skincare brand Beekman 1802 build their social strategy and influencer programs from the ground up.
She soon realized influencer marketing and the world of beauty was where she belonged, which is how she found her perfect fit as a Senior Professional Services Consultant at Traackr. Traackr is the #1 influencer marketing software for data-driven marketers.
This mix of social, digital media, and influencer laid the perfect path for her current role where she now gets to work alongside some of the brightest minds in the beauty industry helping them bring their influencer strategy to life.
Check out Traackr:
Connect Halie:
Connect with Jessy:
Upcoming Events: NYC meet up Chicago meet up More Events
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram
When to build your own company
Today we’re speaking with Jenny Heinrich.
Jenny is a global strategic storyteller with over 23 years of experience helping brands find the perfect balance across paid, earned, and owned channels + tactics to effectively and efficiently intersect and engage with the audience they’re trying to reach. She’s held leadership positions at Weber Shandwick, MSL Group, Edelman, and FINN Partners, and most recently Jenny was the EVP Head of Influencer, Entertainment, Talent & Music at Ketchum. She’s also an influencer marketing professor at DePaul University in Chicago where she teaches students in a first-of-its-kind course that she designed, helping develop the next generation of influencer marketers.
TIMESTAMPS
00:00:27 Brand safety limits risk-taking.
00:11:34 Think outside the box.
00:15:58 Balance control for creative impact.
00:21:19 Brands should focus on niche audiences.
00:23:11 Consistency and authenticity are key.
00:28:00 Always-on approach for influencers.
00:33:05 Fans can fund their favorite creators.
00:44:34 Choose a career you love.
00:48:36 Influencer marketing is rapidly evolving.
00:56:30 Infertility journey offers hope.
00:59:32 Connect with Jenny Heinrich easily.
Connect with her:
Check out Oversubscribe: oversubscribe.co
Upcoming Events:
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram
Should your employee have a side hustle?
Timestamps
[00:01:57] Should your employee have a side hustle?
[00:04:12] Event Approval Panic.
[00:09:42] Outlet mall and decompress.
[00:11:34] Funding for content creators.
[00:17:19] Employee side hustles.
[00:21:13] Side Hustle as Content Creator.
[00:24:28] Trust in your team.
[00:27:18] Side hustles and employee fulfillment.
Check out Oversubscribe: oversubscribe.co
Connect with Jessy:
Upcoming Events:
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram
When Content is Late
TIMESTAMPS:
05:33 - Questions that came up.
06:49 - Jessy's two cents.
13:21 - Extended deadlines.
14:12 - Building in protections in your contracts.
15:23 - Explore Automation.
Connect with Jessy:
LinkedIn
Upcoming Events:
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram
OverSubscribe Will Make You Money
Today we’re speaking with Peter Yang of OverSubscribe.
Peter Yang is co-founder and CEO of OverSubscribe, a Creator Economy startup that is empowering creators to accelerate their growth as businesses by 1) allowing fans to financially invest in their favorite creator’s growth in return for perks and, uniquely, regulated investment returns and 2) through guidance from our top-tier Creator Mentors.
Together with his co-founder Jae Kim (a long-time friend from their college days at MIT), Peter is deeply invested in the mission of OverSubscribe to help creators to reach their full potential, regardless of where they’re starting from.
Prior to OverSubscribe, Peter’s career was largely spent in the worlds of tech and finance, at companies like Goldman Sachs, Emergence Capital, and Corel.
TIMESTAMPS:
18:14 - Background.
24:48 - The creator economy, Oversubscribe overview.
34:38 - Perks of using Oversubscribe.
47:05 - Getting started with Oversubscribe as a Talent.
56:41 - Period of time it takes in raising investment funds.
1:10:39 - Exclusive preview.
Check out Oversubscribe:
Successful Creator Public Offering (CPO) page
Current Audience Interest Poll (AIP) page
YouTube video by Creator as part of promoting CPO to his subscribers: youtu.be/qnPG37uai1k
Email: info@oversubscribe.co
Connect with Peter:
LinkedIn
Email: p@oversubscribe.co
Connect with Jessy:
Upcoming Events:
LA Experience- members.iamwiim.com/event/laexperience
NYC Experience - members.iamwiim.com/event/nycexperience
More Events - https://members.iamwiim.com/events
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram:
Kajabi Communities
Today we’re speaking with Teri Yu of Kajabi. Teri Yu is a repeat founder who raised $2.5M+ and successfully sold her company Vibely to creator powerhouse Kajabi. She has deep product & sales expertise from experiences at Asana and Microsoft. Teri was also previously a viral YouTube creator. TIMESTAMPS 10:18 - Teri's background. 13:05 - Parents look at career path. 15:36 - Having an older sibling. 17:04 - Reconciling with Parents. 21:23 - Founding Vibely. 26:09 - Vibely's acquisition process. 29:28 - Post-acquisition. 32:05 - Kajabi customers' struggles and solutions. 42:29 -Best/Worst piece of professional advice. 47:45 - Leisure activities. 51:56 - Kajabi Communities' Upcoming features Connect with her: Twitter Instagram LinkedIn
Upcoming events:
LA Experience: - June 20th
New York Experience: - July 27th
Register here Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram
Social Listening
Kate Kenner Archibald is a seasoned international marketing executive with 15 years of experience in beauty marketing and technology. Kate advanced her career at the Estée Lauder Companies, contributing to the success of brands such as Tom Ford Beauty, Bobbi Brown, Estée Lauder, and La Mer. In 2021, Kate joined Dash Hudson as Vice President of Product Marketing, later becoming Chief Marketing Officer in 2022 to better align product positioning and marketing strategies for the company. Kate resides in New York City with her family and enjoys outdoor activities in the Hudson Valley.
TIMESTAMPS
05:24 - Kate's background.
08:34 - Getting kids into sports.
10:10 - What is Dash Hudson?
12:16 - Social listening tool.
15:50 - Ideal Customer.
17:59 - Struggles clients are experiencing.
21:13 - Leveraging UGC Content.
23:37 - AI Tools for Content and creative strategies.
26:03 -More than following trends.
30:02 - Career highlights/lowlights.
32:11 - Worst piece of professional advice.
33:56 - Dream team attributes.
35:07 - Team helping with data.
Check Out Dash Hudson:
Instagram: instagram.com/dashhudson/Twitter: twitter.com/dashhudsonTikTok: tiktok.com/@dashhudsonLinkedIn: linkedin.com/company/dash-hudson/mycompany
Connect with Kate:
LinkedIn: linkedin.com/in/kate-kenner-archibald
Upcoming events:
LA Experience: - June 20th
New York Experience: - July 27th
Register here.
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram
Out of Work?
TIMESTAMPS:
03:23 - Optimize LinkedIn.
07:55 - Reconnect with old connections.
09:03 - Soul Searching.
12:35 - Self- Care.
17:44 - Last tip.
Connect with Jessy:
Upcoming Events:
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram